Toyota to Show Production C-HR in Geneva, Will Scion Show Theirs in New York?

Aaron Cole
by Aaron Cole

If history is any indication, North American consumers may get their first look at the Scion C-HR at the New York Auto Show in April 2016.

Autoblog confirmed Tuesday that Toyota would show off its production-ready cute ‘ute next March at the Geneva Auto Show. Last month, Scion teased a concept it would be showing in Los Angeles next month, widely considered to be the C-HR in Scion clothes. Both announcements may mean that the C-HR is following a pattern started by the Scion iM.

In 2014, Scion showed off an “iM Concept” in Los Angeles before taking the wraps off the production version in April 2015 at the New York Auto Show.

Scion’s sales have largely slumped from their peak 7 years ago. The brand has flagged due to a lack of new models and enthusiasm among younger buyers. Despite the recent crossover boom — especially with younger buyers – Toyota’s junior brand hasn’t offered one on its lots yet.

The brand has said that the recently released iM and iA would be joined by a third model, but haven’t publicly announced what that model would be.

Toyota hasn’t made public many details on the C-HR other than to say the car would be built on the same TGNA platform as the new Prius and may adopt a hybrid powertrain similar to the Prius.

A spokesman for Scion didn’t immediately comment on its plans for next year’s auto shows.

Aaron Cole
Aaron Cole

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4 of 6 comments
  • RideHeight RideHeight on Oct 20, 2015

    No doubt whiskers and a set of incisors will be expensive dealer add-ons but it really isn't complete without.

  • Kyree Kyree on Oct 20, 2015

    Whether or not it'll look palatable to our eyes is another story, but I think Scion has needed a small crossover of some kind for quite some time now. That, combined with the new iM and iA would actually give the company a relatively-competent lineup. There may be hope for Scion, yet.

  • Strafer Strafer on Oct 20, 2015

    So C-HR will be HR-V's main competitor, collectively known as C-HR-V.

  • Volt 230 Volt 230 on Oct 21, 2015

    Little late to join the party, eh, Mr Toyoda?