Hyundai May Bring Subcompact Crossover, but It Won't Be Creta

hyundai may bring subcompact crossover but it wont be creta

Hyundai is looking to jump into the subcompact crossover fold in the States with the Nissan Juke, Honda HR-V, Chevrolet Trax and everyone else, but it won’t be with the Creta, Edmunds is reporting.

The Creta recently went on sale in India, but executives in America told Edmunds that it wasn’t the right fit for U.S. buyers.

“We have decided to wait a little bit longer to get the right vehicle,” said Dave Zuchowski, president and CEO of Hyundai Motor America.

The Creta would enter an already crowded field of subcompact crossovers that’s getting more crowded every day. Already the HR-V, Trax and Juke duke it out with the Jeep Renegade and Subaru XV Crosstrek, with the Mazda CX-3 on its way this year. (EcoSport, Ford?)

According to Zuchowski, the Creta was too conservative for the segment and too closely resembled a smaller version of the Santa Fe.

“In our opinion, as we go into this segment, it is a great segment for Millennials, for Gen Y. It is a good youth vehicle and we think in order to tap that market, the thing should be styled less conservatively and more aggressively,” he said.

Last month, Hyundai released a rendering of the Creta that would have fit the “aggressive” bill, but [s]as always[/s] many features didn’t make it into the production version.

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  • Statikboy Statikboy on Jul 24, 2015

    The only things aggressive about that rendering are the chopped roofline and the trubs, which are seemingly on every new car rendering.

  • Tosh Tosh on Jul 24, 2015

    I used to have a Creta that I refer to as my "ex-Creta."

  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
  • FreedMike How about the “Aztek” package? Wait, this car already has that…Said it before and I’ll say it again: they need to restyle the hind end on this car, stat.