Ford, Toyota Missing Amid Subcompact Crossover Boom
What do Ford and Toyota have in common as far as subcompact crossovers go? They’re the only ones without such a thing in their respective USDM lineups.
Detroit Free Press says that while “city-sized” crossovers like the Fiat 500X, Jeep Renegade and Buick Encore — the last one being the catalyst for the current mini-CUV boom — are doing well for themselves in the United States, Ford and Toyota are nowhere to be seen. Kelly Blue Book analyst Karl Brauer explains:
The small SUV trend is undeniable. These vehicles are hot, with the potential to easily sell in the tens of thousands or more. Neither Ford nor Toyota has shown any plans to jump into this space, which seems crazy given the revenue both companies generate from their other SUV lines.
Though Toyota is tight-lipped about its product plans in this segment, Ford has the EcoSport to consider. That said, the latter is taking a “wait-and-see” approach in bringing the subcompact to the United States, according to Edmunds.com analyst Jeremy Acevedo, adding that Ford could bring the EcoSport up to USDM spec if it made sense to do so.