Hyundai May Bring Subcompact Crossover, but It Won't Be Creta
Hyundai is looking to jump into the subcompact crossover fold in the States with the Nissan Juke, Honda HR-V, Chevrolet Trax and everyone else, but it won’t be with the Creta, Edmunds is reporting.
The Creta recently went on sale in India, but executives in America told Edmunds that it wasn’t the right fit for U.S. buyers.
“We have decided to wait a little bit longer to get the right vehicle,” said Dave Zuchowski, president and CEO of Hyundai Motor America.
The Creta would enter an already crowded field of subcompact crossovers that’s getting more crowded every day. Already the HR-V, Trax and Juke duke it out with the Jeep Renegade and Subaru XV Crosstrek, with the Mazda CX-3 on its way this year. (EcoSport, Ford?)
According to Zuchowski, the Creta was too conservative for the segment and too closely resembled a smaller version of the Santa Fe.
“In our opinion, as we go into this segment, it is a great segment for Millennials, for Gen Y. It is a good youth vehicle and we think in order to tap that market, the thing should be styled less conservatively and more aggressively,” he said.
Last month, Hyundai released a rendering of the Creta that would have fit the “aggressive” bill, but
as always many features didn’t make it into the production version.
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