General Motors Files Third Application For GMC Granite Nameplate

Cameron Aubernon
by Cameron Aubernon
general motors files third application for gmc granite nameplate

While General Motors dealt with trademarking issues over the Chevrolet Bolt, the automaker filed a new application last month for the GMC Granite nameplate.

The application is the third to secure the Granite name for a product which may see the light of day, AutoGuide reports. The name was originally used for a concept compact crossover, which made its debut at the 2010 Detroit Auto Show.

GM filed its first application for the nameplate a couple of months prior in early November 2009, abandoning it the following September. Nearly two years later, the automaker filed for a new application with the intent to use the name on “motor land vehicles, namely on-road passenger automobiles.” The U.S. Patent and Trademark Office required the company to provide proof the name would be used in commerce within six months.

Since then, GM filed all five of its six-month extensions, the last in November. With no product bearing the Granite nameplate in sight, however, the automaker had to start the process once more with its third application filed May 26 of this year. Time will tell if anything comes out of this ongoing effort to hold onto the name.

[Photo credit: GMC]

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  • APaGttH APaGttH on Jun 02, 2015

    TM and/or patent applications do not mean that anything will ever see the light of day. With that said GMC Granite is a pretty cool name.

  • Corey Lewis Corey Lewis on Jun 02, 2015

    It has the face of Stitch from Lilo & Stitch. Just picture it aqua blue.

  • Charliej Charliej on Jun 02, 2015

    Name it the gullible. That fits better.

  • 55_wrench 55_wrench on Jun 02, 2015

    I sort of took it for granite that it was the gen3 Scion XB. I'll show myself out now. And yes, I know that's incorrect.

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