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Toyota Delivers Increased Incentives For Prius Models In April

by Cameron Aubernon
(IC: employee)
April 8th, 2015 8:39 PM
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Live in California and shopping for a Toyota Prius? Your bank account will love this news.
CarsDirect reports Toyota has dropped a number of rebate incentives on the hood of the hybrid and its siblings for the month of April, going as high as 9.8 percent off MSRP. Thus, one could come away with not only a Prius c, but also a $2,000 discount off of the price, beginning at $20,365 before the dealer discounts come into play.
Alas, that incentive is for the 2014 model; the 2015 version comes with a $750 rebate. Meanwhile, the original Prius, as well as the Prius v and Prius Plug-in, come with a $500 boost in incentives. The incentive campaign will come to a close May 4.
Published April 9th, 2015 7:00 AM
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Politically correct people will love this...
I am going to get my B&B on and say Toyota needs a Prius R. Turbocharge the engine, ditch the CVT for a DSG, give it real tires and an IRS. If MPGs drop to the high 30s/low 40s who cares, it will hang with the likes of the FiST in a straight line while getting ~30% better gas mileage.
You know when you go to a fair or something, and you win a prize, and sometimes your prize option is a horribly treated goldfish in a plastic bag? Look at the corner marker lamp.
I live in California. If we get any more Prii out here, we make have to start parking them on top of each other. I don't hate on the humble Prius, and I respect the engineering and the MPG, but man, those things just don't do it for me. It's the ultimate appliance car, for better or worse.