Toyota Delivers Increased Incentives For Prius Models In April

Cameron Aubernon
by Cameron Aubernon

Live in California and shopping for a Toyota Prius? Your bank account will love this news.

CarsDirect reports Toyota has dropped a number of rebate incentives on the hood of the hybrid and its siblings for the month of April, going as high as 9.8 percent off MSRP. Thus, one could come away with not only a Prius c, but also a $2,000 discount off of the price, beginning at $20,365 before the dealer discounts come into play.

Alas, that incentive is for the 2014 model; the 2015 version comes with a $750 rebate. Meanwhile, the original Prius, as well as the Prius v and Prius Plug-in, come with a $500 boost in incentives. The incentive campaign will come to a close May 4.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

More by Cameron Aubernon

Join the conversation
  • Car-los Car-los on Apr 09, 2015

    Politically correct people will love this...

    • See 6 previous
    • Mdensch Mdensch on Apr 10, 2015

      @Quentin Tree huggers buy them to establish their green 'cred' and conservatives buy them because they're Toyotas and not built by UAW workers. Something for everybody.

  • Sportyaccordy Sportyaccordy on Apr 09, 2015

    I am going to get my B&B on and say Toyota needs a Prius R. Turbocharge the engine, ditch the CVT for a DSG, give it real tires and an IRS. If MPGs drop to the high 30s/low 40s who cares, it will hang with the likes of the FiST in a straight line while getting ~30% better gas mileage.

    • See 4 previous
    • SunnyvaleCA SunnyvaleCA on Apr 09, 2015

      Sadly, it won't hang with a FiST.... it'll be 500 pounds heavier because of the heavy battery and souped up engine. I think a hybrid setup like BMW's i3 would work better: just increase the power of the electric motors while concentrating on minimizing the weight of the battery and ICE.

  • Corey Lewis Corey Lewis on Apr 09, 2015

    You know when you go to a fair or something, and you win a prize, and sometimes your prize option is a horribly treated goldfish in a plastic bag? Look at the corner marker lamp.

  • Healthy skeptic Healthy skeptic on Apr 10, 2015

    I live in California. If we get any more Prii out here, we make have to start parking them on top of each other. I don't hate on the humble Prius, and I respect the engineering and the MPG, but man, those things just don't do it for me. It's the ultimate appliance car, for better or worse.