Jeep's Extraordinary March 2015 Sales Performance Sets Records

Timothy Cain
by Timothy Cain
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jeep s extraordinary march 2015 sales performance sets records

Everything was coming up roses for Jeep in March 2015.

During a period in which it seemed highly likely that FCA/Chrysler Group would fail to report their 60th consecutive month of year-over-year sales increases – five years of growth without a pause – a slight 2% increase across the company’s large number of brands helped to propel the U.S. auto industry to a narrow 0.5% year-over-year gain.

Fiat Chrysler Automobiles US produced the company’s marginal gains despite a 24% drop in sales at Dodge, a 5% decline at Fiat, a 58% plunge in minivan volume, and the first Ram pickup truck decrease since April 2010.

The responsibility for growth was thus placed on commercial vans, a specific passenger car trio, and the high-flying Jeep brand.

FCA currently competes with three different vans targeted at the commercial market: the soon-to-disappear Grand Caravan-based Ram Cargo Van, the full-size Ram ProMaster, and the small Ram ProMaster City. Their combined sales increased by 1481 units, or 76%, to 3428 in March 2015.

The Chrysler 200 and Dodge Dart reported best-ever monthly sales for the respective nameplates, and together with the Dodge Challenger doubled the trio’s sales to 34,872 units in March. This counteracted passenger car sales declines from the Chrysler 300, Dodge Avenger, Dodge Charger, Dodge Viper, and the Fiat lineup. (Combined 200/Avenger sales were up 19% in March but fell 5% in the first-quarter of 2015.)

Jeeps, however, were the real difference makers last month. The Cherokee and Patriot posted best-ever sales months, combining for 30,882 sales, a 39% jump compared with March 2014.

Last month also resulted in best-ever March results for the Wrangler and Compass. Year-over-year, that duo’s sales rose 16% to 22,944.

The Grand Cherokee’s March volume was up 5% to 16,815 – the Grand Cherokee is on pace to make 2015 the best year since 2005.

Jeep also began selling the Renegade, which is expected to be a hot ticket in the near future. Only 943 were sold in its abbreviated first month, but inventory levels are rising rapidly. Expect to see a long period of Renegade growth before any levelling off.

Put it all together – the best-ever months for two nameplates, best-ever seasonal sales for two more, growth from the Grand Cherokee, an all-new model – and it’s not difficult to conclude that U.S. Jeep sales were at the highest level ever in March 2015. Not just the highest March level, but the highest level regardless of month.

March 2015 Jeep sales broke the previous brand’s record, set in May 2014, by 1381 units, or 2%. That record was set in a month, which in terms of overall auto industry volume, was 4% larger. Thus, Jeep’s market share last month, 4.6%, was a meaningful improvement compared with the 4.4% from the previous record-setting month.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

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  • Chan Chan on Apr 07, 2015

    Chrysler products are becoming Italian. That is, they have skewed strongly to one or two characteristics (styling and the excellent uConnect system) to attract buyers, but the other aspects are lacking. I rented a 200 with the 2.4 Multiair. The engine was fine, but the 9-speed transmission was a mess. At parking lot speeds it hunted and jerked. On the road it was sluggish when I needed to downshift for acceleration. Pretty sure this is a software problem. The car's thick pillars and swoopy roofline created poor sightlines. Worst of all, the bro-bodybuilder B pillar blocks my vision when changing lanes--in both directions!! The car looks great and I really wanted to like it. But I don't see anyone buying these for practical reasons, and that is a killer for what is supposedly a family vehicle. Jeep is on fire, because they sell on style and off-road abilities. They have always had the latter. Fiat has helped them bring the former back from the abyss.

    • See 4 previous
    • Chan Chan on Apr 07, 2015

      @Kyree A 200 with the Pentastar V6 is definitely an interesting niche product. Near-premium status with compromised practicality. I could see this against the Acura TLX and maybe even the Lexus ES in a stretch. Still need to fix that transmission, though. Hard shifting at 5 mph in the dealer lot is not going to impress any customers.

  • 05lgt 05lgt on Apr 07, 2015

    Why are Challenger sales UP? Because Hellcat. Halo's work.

    • 28-Cars-Later 28-Cars-Later on Apr 07, 2015

      BECAUSE HELLCAT. MOPAR OR NO CAR. GOT A HEMI? (BTSR asked me to stand in for him tonight).

  • Lou_BC Full sized sort of autonomous RC's. Cute.
  • Art_Vandelay Autonomous capabilities are being deployed (or planned anyway) in multiple combat vehicles. Should be fun from my perspective
  • Drew8MR Interior is trivial now you can get repro everything in various levels of quality. Getting the top sorted will be a couple grand, but I'd drive it as it. I drove a $1500 67 GTO convertible for 20 years, not every old car needs to be like new.
  • John Not everyone pays that much for power. Mine is 10 cents per kw…..
  • TheEndlessEnigma I didn't need another reason to stay away from NYC, and yet I was handed another reason.
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