Truck Sales: What Does "58 Consecutive Months Of Growth" Mean For The Ram P/U?

Timothy Cain
by Timothy Cain
truck sales what does 58 consecutive months of growth mean for the ram p u
“Sales of the Ram pickup truck were up 7 percent in February; its 58th consecutive month of year-over-year sales gains.” – FCA US LLC press release, March 3, 2015.

What do 58 consecutive months of year-over-year U.S. sales improvement look like? The accompanying chart is one way of looking at it. Ever since May 2010, Ram P/U sales have been on the rise. Most recently, this translated to a 24% year-over-year increase in calendar year 2014, a 14% jump in January 2015, and a 7% improvement last month.

No high-volume vehicle has even approached the level of consistent growth achieved by the Ram P/U, America’s third-best-selling vehicle line. The Audi brand’s 50 consecutive months of year-over-year improvement and 19 consecutive months of monthly sales records is similar, powered by an expansion of its model range, greater interest in entry-level luxury, and steadily improving brand image. Indeed, the Ram P/U’s parent company, FCA (née Chrysler Group) has posted consecutive U.S. year-over-year sales increases in every month going back to April 2010.

Of course, part of the reason for the steady growth of the Ram truck line was its steady decline. Ram volume declined in 2004, 2005, 2006, 2007, 2008, and 2009, tumbling 61% between 2003’s high of 449,371 sales and 2009’s 177,268-unit performance.

While it’s true that the truck market declined consistently during the same period, the class-leading Ford F-Series didn’t fall quite as hard, sliding 56% between 2004’s record high and 2009’s low point. Moreover, while the F-Series continues to be America’s top-selling truck and best-selling vehicle line overall, it hasn’t recovered to the same degree as the Ram: F-Series sales jumped 82% between 2009 and 2014 and even last year were still 20% off 2004’s pace.

Ram sales, meanwhile, jumped 148% between 2009 and 2014. Last year, the Ram P/U was only 9582 sales off its 2003 total.

And yet, even now, Ford’s overwhelming capacity and steady increases from the full-size GM twins keep the Ram at bay. In 2003, 18.8% of the full-size trucks sold in the United States were Rams. Over the last two months, that figure is only modestly higher at 20.1%.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • Corey Lewis Corey Lewis on Mar 30, 2015

    Is there a required engine or trim level to get the exhausts integrated into the bumper? I really like the look, I've just noticed some with the feature and some without.

  • Polishdon Polishdon on Mar 30, 2015

    What no Ford, Toyota or Nissan person can deny is that they have blatantly copied the "Big Rig" styling Dodge came up with in the 90's.

  • ToolGuy "The more aerodynamic, organic shape of the Mark VIII meant ride height was slightly lower than before at 53.6 inches, over 54.2” for the Mark VII."• I am not sure that ride height means what you think it means.Elaboration: There is some possible disagreement about what "ride height" refers to. Some say ground clearance, some say H point (without calling it that), some say something else. But none of those people would use a number of over 4 feet for a stock Mark anything.Then you go on to use it correctly ("A notable advancement in the Mark VIII’s suspension was programming to lower the ride height slightly at high speeds, which assisted fuel economy via improved aerodynamics.") so what do I know. Plus, I ended a sentence with a preposition. 🙂
  • ToolGuy The dealer knows best. 🙂
  • ToolGuy Cool.
  • ToolGuy This truck is the perfect size, and the fuel economy is very impressive.-This post sponsored by ExxonMobil
  • ToolGuy If I were Jeep, I would offer a version with better NVH and charge more for it.And then I would offer a version with worse NVH, and charge more for it. (There is an audience for both.)