By on March 29, 2015

2015 Ram 1500 Laramie Limited“Sales of the Ram pickup truck were up 7 percent in February; its 58th consecutive month of year-over-year sales gains.” – FCA US LLC press release, March 3, 2015.

What do 58 consecutive months of year-over-year U.S. sales improvement look like? The accompanying chart is one way of looking at it. Ever since May 2010, Ram P/U sales have been on the rise. Most recently, this translated to a 24% year-over-year increase in calendar year 2014, a 14% jump in January 2015, and a 7% improvement last month.

No high-volume vehicle has even approached the level of consistent growth achieved by the Ram P/U, America’s third-best-selling vehicle line. The Audi brand’s 50 consecutive months of year-over-year improvement and 19 consecutive months of monthly sales records is similar, powered by an expansion of its model range, greater interest in entry-level luxury, and steadily improving brand image. Indeed, the Ram P/U’s parent company, FCA (née Chrysler Group) has posted consecutive U.S. year-over-year sales increases in every month going back to April 2010.

Ram sales chartOf course, part of the reason for the steady growth of the Ram truck line was its steady decline. Ram volume declined in 2004, 2005, 2006, 2007, 2008, and 2009, tumbling 61% between 2003’s high of 449,371 sales and 2009’s 177,268-unit performance.

While it’s true that the truck market declined consistently during the same period, the class-leading Ford F-Series didn’t fall quite as hard, sliding 56% between 2004’s record high and 2009’s low point. Moreover, while the F-Series continues to be America’s top-selling truck and best-selling vehicle line overall, it hasn’t recovered to the same degree as the Ram: F-Series sales jumped 82% between 2009 and 2014 and even last year were still 20% off 2004’s pace.

Ram sales, meanwhile, jumped 148% between 2009 and 2014. Last year, the Ram P/U was only 9582 sales off its 2003 total.

And yet, even now, Ford’s overwhelming capacity and steady increases from the full-size GM twins keep the Ram at bay. In 2003, 18.8% of the full-size trucks sold in the United States were Rams. Over the last two months, that figure is only modestly higher at 20.1%.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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33 Comments on “Truck Sales: What Does “58 Consecutive Months Of Growth” Mean For The Ram P/U?...”


  • avatar
    thx_zetec

    The 18.8% to 20.1% market share increase from 2003 to 2014 is not huge, but remember that in that time two other companies (Toyota and Nissan) added full-sized PU’s (Tundra was around in 2003, but was “mid size”).

    Isn’t Toyota Tundra market share something like 8% and Nissan about 0.000000001%?

  • avatar

    It means MOPAR or NO TRUCK…

    Make them badder and faster now.

    RAM HELLCAT to replace the SRT-10.

    I hope Ford and GM are watching.

    This is how you get attention.

    This is how you sell a truck.

    • 0 avatar
      VW16v

      Ford is making some changes. GM and Toyota need to go back to the drawing board. At least GM is getting better with in the MPG category. While Toyota is still hanging on to the same engines.

    • 0 avatar
      jim brewer

      Pretty obviously their success is based on nose-to-the grindstone type stuff, like attention to detail and value for money. Very impressive considering the level of the competition.

      Good for Chrysler.

      • 0 avatar
        indi500fan

        As DeLorenzo always says, the “true believers” in the ranks can accomplish some good things if management gets out of the way. If you look at the tumultuous history of Chryco over the years (Daimler/Cerberus/Bankruptcy/Fiat), it’s impressive to me they’ve retained / grown enough talent to do stuff like this.

    • 0 avatar
      michal1980

      You sir are a troll or shill.

      Why this site gives you a special title I fail to understand. You offer nothing here outside of stirring the pot with your stupidity.

      • 0 avatar
        highdesertcat

        It drives up the clicks.

      • 0 avatar
        LectroByte

        > Why this site gives you a special title I fail to understand.

        Probably some sort of google ad cross link deal. Tiny Penii Series does baitin the click pretty well, kinda like when you watched rasslin’ on TV as a kid, he plays the bad guy who throws chairs at the good guy.

    • 0 avatar
      Lou_BC

      BTSR – if you look at Ram 1500 trucks they obviously are targeting the lifestyle buyer. Your comments prove that point.
      Ford does pay attention to Ram but more so in the HD ranks. Ram outsells Chevy in that arena. They have the poorest cargo and tow ratings of any 1/2 ton.
      Another reason for Ram gains is because most people don’t pay attention to reliability/durability data. The Ram 1500 is finally getting into the Top 3 on JD Power ratings and even Vincentric gave them top marks for civilian use.
      Vincentric also gives ratings for fleet work use and Ram 1500 and HD did not get a good rating. That proves my point as far as Ram targeting personal use buyers.

    • 0 avatar
      LectroByte

      Here in God’s Country, from what I can see, Ford is the new default choice. Ram gets you “fix it again tony” jokes, and only Obama supporters would buy a Government Motors these days. My neighbor who has always had Tahoe’s and Silverado’s in the driveway for the last 15 years has just driven up with a new F-250. Heck, even the County Police are replacing Chargers with Taurus’s.

      • 0 avatar
        Dave M.

        I highly doubt the GM buyers, with those trucks being the most conservatively styled, are attracting Obama supporters. As an Obama supporter, however, let me say that I would consider one not because of the bail out (I was dead set against it), but because I think the toned down GM style will actually age better.

        You know what ages horribly? Fashionable bling.

        • 0 avatar
          Lou_BC

          @DaveM – Agreed. I like the new Silverado look way more now than when it first came out. I had 1978 flashbacks when I saw it.

          They fixed al of the issues associated with the GMT900 body/interior.

          I definitely would consider one as a replacement for my F150…… Ram on the other hand….. not a chance.

          • 0 avatar
            Drzhivago138

            Pretty much every new pickup design I’ve seen looks “eh” to “eugh” on the Internet, but when I see them in the metal, I start with “not bad” and go up from there. Aesthetically, every new pickup can be improved by removing the air dam, but I’d keep it on for that extra .5 MPG.

          • 0 avatar
            nrd515

            My 2003 Ram was great, and I really like my my friend’s 2009, 2011, and 2014 Rams. (These belong to three different friends). I would buy another in a second, if I wasn’t all messed up, knee and back wise. The F-150 would be a close second choice. I like the way the GM trucks drive, but looks wise, they’re just plain ugly.

  • avatar
    Mr. Orange

    It’s Ramming thru?

  • avatar
    canddmeyer

    Ram offers a big bad 400hp V8 for wayyyy less than the competition. Best bang for the buck, and buyers know it.

    • 0 avatar
      Hummer

      This, GM has the most bad— V8 with the 6.2, but you would think they didn’t even exist, they’re almost impossible to find, steller fuel economy and amazing power and they won’t even let dealers have them. At least Ram puts their best effort into every vehicle, an $18k Ram w/ 5.7l?, you bet.

  • avatar
    Whatnext

    So I went to the Vancouver Auto Show this weekend. Out of the hundreds of vehicles there the one with the biggest crowd (outside of the exotics) was the Hellcat Challenger, closely followed by the Laramie Longhorn on the floor. Sitting under the lights with its two tone paint glowing and the massive glittering chrome grille it seemed everyone wanted to climb up into is plush cabin. In an age of bold brash bling the Ram is the perfect vehicle, a 21st century brougham. Sergio finally seems to have got this, I was cringing when FCA watered down the in-you-face looks of the 300, but the 2015 restyle seems be an admission that their customer wants pugnacious, not sleek. Howevere that does make me wonder where the 200 fits. Why can’t they seem to extend the Chrysler bling look onto smaller models, just it just no translate?

    I still thinking hiving off Ram from Dodge was a mistake. What was the point? How can Dodge survive? As a purveyor of 700 hp cars?

    • 0 avatar
      Lou_BC

      @Whatnext – it was rumoured at one time that Dodge was going to get killed off. Another reason that Ram has become stand alone is FCA’s plan to put all of the trucks under one banner. It has also been good for Ram to be separate as they have actually improved their durability ratings whereas Dodge still sits near the bottom.

      • 0 avatar
        jim brewer

        I guess…I don’t think Fiat understood how venerable “Dodge” is in evoking the concept of “heavy-duty truck” it’s a much better truck name than car name.

  • avatar
    matador

    Hasn’t Dodge been the fastest growing truck brand since the 1970s?

    • 0 avatar
      Lou_BC

      Matador – seriously?
      Dodge trucks for most of the 70’s and 80’s were viewed as a joke by anyone into pickups. The only thing that saved Dodge pickups from oblivion was the Cummins inline six diesel.

      The 1994 change was also the other thing that saved Ram from oblivion.

      • 0 avatar
        Drzhivago138

        He meant that since Dodge was the perennial #3 (or #4 below IH) since the early 70s, they had nowhere to go but up.

        I seem to remember ads (well, not firsthand, obviously, but you know what I mean) for the “all-new” ’81 Ram (read: new grille and slightly updated side panels) that also touted Dodge as “the fastest-growing truck company in America.”

        • 0 avatar
          Lou_BC

          Drzhivago138 – in my part of the world the Dodge/Chrysler dealer kept going broke. No one would touch their products. That started to change with the Cummins and the new body style.

          • 0 avatar
            Drzhivago138

            Oh yeah, same here too (and everywhere else, I’d assume). The Cummins deal is what finally made Dodge relevant in the 3/4-1 ton fleet market, and increased awareness for the ’94 models.

    • 0 avatar
      matador

      I meant that with complete sarcasm. I know I saw an ad that touted sales growth. They mentioned IH and Jeep in the ad, so it was pre 1975.

      I own a 1986 D250 with the 4bbl 360. It seems to be a well put-together truck. I think the interior was nice and well laid out, the powertrain seems to be nice and tight, and the truck goes quietly down the road.

      New, I would have taken the square body. Judging by the parts availability, everyone did too. But, it struck me as a nice truck.

      Dodge has been claiming to be the fastest growing truck brand since the Gerald Ford administration. Due to their lower sales, it would be almost impossible for Ford or General Motors to attain the sales growth rate of Dodge.

  • avatar
    eggsalad

    There’s a dealer near me selling leftover ’14 regular cab 1500s for $18,999. At that price, it seems to be a bargain.

    However, if you’ve ever seen his TV show, “The King of Cars”, you’d know that the $19k truck will cost you $30k out the door, and he’ll still have you thinking you got a deal.

    • 0 avatar
      highdesertcat

      Only if you play along. I would hope that MOST Americans would be able to walk away from such a sham, or worse yet, the “bait and switch.”

    • 0 avatar
      danio3834

      A friend of mine bought a ’14 1500 reg cab, long box, Hemi 6 speed auto with a few options for $21k a few months ago bringing his own financing. A helluva a lot of truck for the money.

  • avatar
    CoreyDL

    Is there a required engine or trim level to get the exhausts integrated into the bumper? I really like the look, I’ve just noticed some with the feature and some without.

  • avatar
    Polishdon

    What no Ford, Toyota or Nissan person can deny is that they have blatantly copied the “Big Rig” styling Dodge came up with in the 90’s.

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