By on February 5, 2015

Volvo-S60-Cross-Country-Live-Photos-01-550x366

Future sightings of the upcoming 2016 Volvo S60 Cross Country are likely to be rare, as only 500 will arrive in U.S. showrooms this summer.

Car and Driver reports the 500 will wear the concept’s Austrian Gray and either black or white when it arrives in the United States. Meanwhile, markets such as Russia and India may see the standard S60 replaced with the more off-road capable sedan, based on the rougher road conditions found in both countries.

As for why the U.S. will see so few S60 Cross Countrys, Volvo North America boss Lex Kerssemakers says it’s an experiment to determine how successful such a beast would be among the audience it hopes to attract: those who want what SUVs and crossovers have, but not in an SUV- or crossover-sized package:

There are so many niches popping up these days. You see our competitors trying to fill all sorts of niches, and I’m not convinced that the consumer is really ready for all those niches. But in all fairness, you don’t know until you have tried. You can test and clinic whatever you want, but at the end it’s the real life in which you have to find it out. We’ll see how it works.

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32 Comments on “2016 Volvo S60 Cross Country To Be Rarity In US Market...”


  • avatar
    Land Ark

    AMC did it, Subaru did it with the Outback sedan so it’s not novel. And I do agree with a limited run to test it out. If they all sell out quickly they can look at it for next year and decide to send more. If they learned anything from the niche AWD tall wagon markets swirling around right now they would call it a coupe and then offer it in fastback form.

    I believe this car will be out of the news cycle soon and we’ll never hear about it again until maybe an end of the year obituary in a couple years with the sentiment being, “I thought these went out of production 3 years ago.”

    • 0 avatar
      Sigivald

      Weird that it’s considered an experimental niche, what with the Allroad, as well as the Outback.

      I mean, that and the XC70 starting out as the V70 Cross Country, the *same idea*…

      And the XC60.

      So … yeah, I don’t get that.

  • avatar
    danio3834

    At least someone at Volvo is realistic about the sales expectations of this thing.

  • avatar
    heavy handle

    I think this car has some potential if they sell it as a sedan that drives well over bad roads. Almost every other premium sedan is Nürburgring-inspired, which makes them unusable day-to-day in most of the US and Canada. You would think that automakers realize that this fashion coincides with a collapse of the sedan market, but they’re not that smart. Slammed cars with huge wheels look good on the auto show circuit.

    Of course, Volvo being Volvo, the S60 Cross Country doesn’t come in color, just shades of manic-depressive gray. I’ll bet the interior is just as dull and gray, like a bleak Swedish landscape in the dead of Winter.

    • 0 avatar

      Don’t blame Volvo for the choice of colour. If they offered navy, maroon, mustard, dark green or anything red it would not be purchased by many. We live in a conservative colour phase (cool colours dominate). Car makers can’t alter that.

      • 0 avatar
        heavy handle

        Subaru’s Crosstrek is offered in color, and it’s selling quite well. Volvo is (as always) a few steps behind the market by offering only shades of gray. They need to offer an alternative to the Germans’ dull onslaught, not a “me too” colorless gruel. They are telling their potential customers “we do what the Germans do, but not as well.”

  • avatar
    psarhjinian

    I’m not sure if it’s as much of an outlier as it’s being made out to be. The 2016 Maxima looks to be, and the current Taurus is, a very tall car; this just has a little explicit cladding around the wheels.

    If it bombs, it’s more likely because it’s a Volvo (and priced beyond sanity) and not because it’s a lifted sedan.

    • 0 avatar
      Arthur Dailey

      1) What is the expected price?
      2) Why a sedan and not a wagon? There must be at least 500 fanatical Volvo wagon households out there willing to buy one if it was available.

      • 0 avatar
        bball40dtw

        The wagon version is the V60 Cross Country. It starts just above $41K.

        The S60 Cross Country price is supposed to start around $40K.

      • 0 avatar
        psarhjinian

        “1) What is the expected price?”

        I’m just guessing, but the answer is “Whatever the S60 is, plus $3-5K, some of it in additional mandatory options”.

        That’s the problem: the S60 is already too expensive; it doesn’t need any help this way. Volvo is Mercedes or Lexus and really ought to stop trying to be.

        I really do think they need to suffer some short-term pain and decontent themselves back to mainstream territory. They could make a case priced against Subaru or Volkswagen, but being priced just shy of Audi, MB or BMW does not work.

        “2) Why a sedan and not a wagon? There must be at least 500 fanatical Volvo wagon households out there willing to buy one if it was available.”

        That’s the XC70/V60 Cross-country. They’re just applying the same treatment to the sedan.

        It isn’t a bad idea: people will pay a little more for a nice all-wheel drive car (case in point: Subaru), but they won’t pay Benz money for a Volvo.

        The other issue is that Volvo (and Saab) really is too late: they really ought to have considered things like hybrid powertrains and pseudo-crossoverism back when they were still part of PAG. This makes sense: the kind of people who like Volvos are the kind of people buying Priuses and Subarus now.

        What they did, though, was me-too the Germans while forsaking their existing customer base. Good job, there.

        • 0 avatar
          Sigivald

          “Volvo is Mercedes or Lexus and really ought to stop trying to be. ”

          I assume you meant “isn’t”.

          Problem being, I test drove a V60 against a GLK and an Allroad and an X1.

          And Volvo … *is*, at least in terms of non-badge-whoring actual quality.

          That thing was *nice* … and cheaper than the GLK or X1, optioned competitively.

          (If they made a V60CC with the T6, I would be all over that. As it is, probably an XC70.)

          • 0 avatar
            tremorcontrol

            +1
            The quality of the cars really is good if you can get past the idea that you have to have a bmw/merc/audi badge. Even with a new platform and design language coming soon, there’s a lot to like with the current models — especially the V60.

    • 0 avatar
      CoreyDL

      Have you seen how tall the present LaCrosse is as well? It’s as tall as a small truck. The Infiniti M models are tall too.

  • avatar
    Superdessucke

    Hell, there are 500 Volvos sitting on the lot at the dealer near me I think, most with several layers of dust on them. Yet they’re afraid to bring an XC to market in large numbers?? Scratching head here.

    This said I can barely recognize this as an XC. Maybe it’s the angle but it sits pretty low. And where is the cladding?

    • 0 avatar
      CoreyDL

      Cladding is there, along the bottom and around the wheel arches. Sort of the same effect as on the C30.

      http://1.bp.blogspot.com/_AOi5pJaVEXc/TG0KpA7tBTI/AAAAAAAAAP4/Ukd1gG2JAE4/s1600/2010-Volvo-C30-Rear-Angle-View-588×443.jpg

  • avatar
    doublechili

    “There are so many niches popping up these days. You see our competitors trying to fill all sorts of niches…”

    Don’t we always hear the opposite? That it doesn’t make sense to produce vehicle X because of limited demand? Because I’d love a manufacturer to determine that there is a “niche” for at least one quasi-performance AWD, MT large sedan or wagon. Or am I the only one who enjoys driving, gets snow, requires 3 pedals, and has people/stuff to lug around?

    • 0 avatar
      Sigivald

      A manufacturer has determined that.

      Subaru Forester.

      (Unless that’s not “large” enough?)

      • 0 avatar
        doublechili

        Thanks, but no SUVs or crossovers allowed. I’m talking about an honest to goodness low-center-of-gravity large sedan or wagon, with AWD and MT. Like what Audi used to make back in the early 90s. You can’t buy that in the US. Is that not a niche worth filling?

        • 0 avatar
          bball40dtw

          “Is that not a niche worth filling?”

          No, it is not.

          If Ford rolls out a Fusion ST or RS with AWD and a MT paired with the 2.7TT would that fit your niche?

          • 0 avatar
            davefromcalgary

            bball, I would totally buy that, provided they wrap the 2012 Fusion body around it.

          • 0 avatar
            bball40dtw

            Now you’re being picky Dave. Next you’ll tell me that you still want the 2013+ interior with that 2012 body shell (I do too).

            I would buy a Fusion ST/RS/Sport over a Mustang. Crank that 2.7TT up to 350 HP and 400 lb.ft and call it a day. I can only hope it’s part of the nine or eleven performance models Ford has coming out in the next few years. Five performance versions of the Mustang, three performance versions of the F150, and the Focus RS doesn’t count Ford! That’s THREE!

          • 0 avatar
            davefromcalgary

            Me, picky? Don’t know what you’re talking about.

            The 2013 Fusion appears to have touch sensitive panels in lieu of buttons, and a full LCD instrument cluster. You can just put a brick on the gas pedal and let that 350HP AWD launch it off a cliff at high speeds.

            Give me buttons and gauges, and now were talking.

          • 0 avatar
            bball40dtw

            Buttons are coming back with the refresh. 2016/17. Look at the 2015 Focus/Edge for cues on what the Fusion should sort of look like. I would also guess that a ST/RS vehicle may remove or alter the disco-dash.

            That’s one of the reasons I like the 2010-2012 MKT. You get the pre-MFT touchscreen nav with Sync, but there are BUTTONS and DIALS in place of stupid haptic feedback fake button death.

            I’ve been in the 2015 Edge, and it has the best button/touchscreen combo I’ve used. It’s simple, yet intergrated. It doesn’t make me want to drive it in a ditch and set it on fire like the early 2011 MFT equipped Edges.

          • 0 avatar
            doublechili

            The Fusion might work (not sure how big it is – is it large, or A4-sized? And how’s the handling?).

            I understand the demographics and the gradual demise of MT, but aren’t the WRX, Golf R, etc. drivers going to get older and have kids and maybe want something bigger? Wouldn’t one car, executed well and priced right (Acura TL, I’m talking to you), sell just because it’s the only game in town?

          • 0 avatar
            bball40dtw

            The Fusion is decidedly on the large end of the midsizers. The dynamics are very good. It’s in between the size of the A4 and A6. Hopefully Ford decides to make a sedan out of their next full size platform that is going to spawn a new Explorer and Aviator.

  • avatar
    Chicago Dude

    I’m not entirely sure that the S60 CC is a crazy idea. My mother recently switched from a Camry to a crossover and the only reason she did that was because it is easier for her to get in and out of. She doesn’t care about any other marketing aspect of the crossover as far as it is different from a sedan. They simply don’t matter.

    If Toyota made a Camry CC, she’d be driving that. I doubt she’d be interested in a compact(ish) Volvo that costs $40k, so clearly this car is not for her specifically. But it’s not crazy to think that there are others for whom this is exactly what they are looking for.

    • 0 avatar
      28-Cars-Later

      Wouldn’t it be ironic if you are right and Volvo is on to something but due to the level of dysfunction Volvo is in (at least in the US) they can’t move any volume with it and someone else picks it up.

  • avatar
    krhodes1

    America loves sedans. America loves cars on stilts. Surely Volvo can move a mere 500 sedans on stilts? Those Subaru SUS things were and still are all over the place here.

  • avatar

    Heavy Handle- you’re right about the nice bright exterior colours for the CrosTrek exterior. However, I was talking more about interiors. Autbytel lists only black and beige for the interior colours. No opulent reds, browns, blues or greens alas.

  • avatar

    What is the expected price for this volvo ?

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