China-Only Ford Taurus Emerges
Back in the spring of 2013, our sources told us that a CD-based Taurus was under development, but promptly sent to the garbage dump after its design bombed its consumer clinics. Marketing brass at Ford decided to kill the Taurus, due to dissatisfaction with the way it looked, and the shrinking mid-size car market. But the large sedan will live on in China.
The sedan, shown above, is said to be exactly that car. Ford is already planning a large Lincoln flagship, codenamed GOBI. Based on the CD architecture and targeted at Chinese business consumers by emphasizing rear seat comfort and amenities, GOBI will replace what we know as the Lincoln MKS in both China and the United States. A Ford with the same attributes would serve as a flagship for the Blue Oval in a way that it never could in America.
The full-size sedan market in America is heavily weighted towards fleet sales. With the Fusion outselling the Taurus by a roughly 4:1 ratio, it’s understandable that Ford would not want to renew the Taurus for another model cycle.