Aldred: 2018 Opel Adam Could Become A Buick

Cameron Aubernon
by Cameron Aubernon
aldred 2018 opel adam could become a buick

Buick may want to slap its badge on the face of the Opel Adam, but it will be a while before it has the opportunity to take on Fiat and MINI.

According to Automotive News, Buick/GMC U.S. vice president Duncan Aldred believes the Adam “would make a great Buick,” despite the city car not being engineered with the U.S. domestic market in mind. Bringing the Adam up to snuff for American consumers would be “cost-prohibitive” at present, he adds, though the next-gen Adam would be tailored for the market.

The next such opportunity for a Buick Adam would come as early as 2018, which Aldred believes would be another opportunity to change consumer expectations of a brand once associated with senior citizens going to Denny’s for the early-bird special. In the meantime, another Opel — the Cascada — is in the process of Americanization, and should hit U.S. showrooms early next year.

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  • Clivesl Clivesl on Jan 27, 2015

    I could see this selling in the Bay area. It's probably just about the only Buick that will sell in any kind of numbers in San Fran/Oakland. You can't swing a dead cat without hitting a Mini or a 500 out here. Good for Buick, undercut the mini and match the Fiat on price, I could see these running around town in decent numbers.

  • Marcelo de Vasconcellos Marcelo de Vasconcellos on Jan 27, 2015

    I like the styling of this car very much. This kind of car is growing the world over and has become a niche in the US. Small car but relatively plush interior and ride. I think it fits into Buick quite well.

  • Ravenchris Ravenchris on Jan 27, 2015

    This car looks elegant and efficient.

  • Amca Amca on Jan 27, 2015

    I ant to give Opel props for doing up an Adam with big wheels and a black vinyl roof. Yes, a black vinyl roof. And it looked GREAT. I am in shock that I could be saying such a thing. BTW: Adam is Adam because Adam Opel was named Adam. The Buick ought to be named David. Not just because of David Buick, but also because of David & Goliath. Works on so many levels . . . . But doubtless, the gutless suits at GM will hire and "expert" who will tell them it be named Enclusive. Or some such foolishness.

    • RHD RHD on Jan 28, 2015

      Dad gum it, you took the words right out of my mou--, um, keyboard! I even wiki'd Buick to check on his first name! Oh, well, good job. My next lame quip will have to appear under a different article.