By on January 27, 2015

Opel_Adam_1.4_Glam_–_Frontansicht,_15._Januar_2014,_Düsseldorf

Buick may want to slap its badge on the face of the Opel Adam, but it will be a while before it has the opportunity to take on Fiat and MINI.

According to Automotive News, Buick/GMC U.S. vice president Duncan Aldred believes the Adam “would make a great Buick,” despite the city car not being engineered with the U.S. domestic market in mind. Bringing the Adam up to snuff for American consumers would be “cost-prohibitive” at present, he adds, though the next-gen Adam would be tailored for the market.

The next such opportunity for a Buick Adam would come as early as 2018, which Aldred believes would be another opportunity to change consumer expectations of a brand once associated with senior citizens going to Denny’s for the early-bird special. In the meantime, another Opel — the Cascada — is in the process of Americanization, and should hit U.S. showrooms early next year.

Get the latest TTAC e-Newsletter!

Recommended

50 Comments on “Aldred: 2018 Opel Adam Could Become A Buick...”


  • avatar
    Lie2me

    Nah, Buick already has the Encore, they don’t need this

    • 0 avatar
      Mr. Orange

      Don’t need it. This would compliment the Encore. It makes Buick a place those people who buy Tiny Homes something to consider.

      Or it gives Buick/GMC sales persons a way to show how really big and massive the Sierra 2500HD is for persons with security issues.

  • avatar
    kovakp

    Not more two-tone, please!

    These little kitten kars cause distracted driving. I have too much paternal instinct to see one in traffic and not worry myself sick about the nice young woman inside. Then I messes up my own driving.

  • avatar
    sportyaccordy

    It’s amazing how right GM is getting Buick. Maybe Buick would be a better candidate for the “Super Volt” than Cadillac

  • avatar
    dwford

    An upscale subcompact city car could be a perfect fit for Buick. It’s working for Mini

  • avatar

    “In the meantime, another Opel — the Cascada — is in the process of Americanization, and should hit U.S. showrooms early next year.”

    I’m very confused as to what could be taking so long. I though the Cascada was going to be released this year. Especially as the Delta II platform is being phased out and GM is upgrading all of its electronics architectures, the Cascada will be somewhat outdated by the time it arrives on our shores.

  • avatar
    Felix Hoenikker

    This could work if they don’t get wacky with the pricing.

  • avatar
    CoreyDL

    While the Adam pictured does indeed look premium, I’m not sure “trendy small city car” is an area where Buick needs to play. If anything, old GM would have put this as a Saab or a Pontiac perhaps.

    But not every brand has to compete across the board. Young people wanting a small car don’t think Buick, and they never will (because of everything else they build).

    • 0 avatar
      ClutchCarGo

      GM would do well to go back to the Sloan model of brands. While it’s understandable that every brand wants a product for every possible shopper, GM mgmt needs to be the adult and see to it that brand integrity is maintained. Even the Encore is pushing it for a brand trying to be near luxe, and this thing is a bridge too far.

  • avatar
    Speed3

    I think it would make more sense for China, but its certainly a void in GM’s product portfolio. If the car is already engineered and built, why not just sell it everywhere?

    The Buick brand is rapidly changing (in a good way). This completely fits within a 2015 Buick lineup.

  • avatar
    28-Cars-Later

    Unless they try to make a roadster/convertible out of it, keep it in Europe. Smart is a disaster, and Fiat 500 isn’t lighting up the circuit. The only successful entrant I can think of has been Mini.

    I honestly can’t remember who but someone made an astute comment that Uber killed the need for a “city” microcar in the US, and I think they were correct.

    • 0 avatar
      Mr. Orange

      I know that aren’t exact competitors especially not in price but last year Fiat sold more cars than Mini. Fiat only has two models to Mini’s 7. And last year Mini sold less even with a brand new Mini Cooper, which is their core model, with sales down 15%.

      But then Fiat does have about 20% of its sales going to fleet. So I don’t know.

  • avatar

    As long as you can dingy-tow it, you’ll see these populating Naples, The Villages, Sun City Center, and other senior Enclaves eight months after into.

    And that’s not necessarily a bad thing.

  • avatar
    mcs

    Don’t be surprised to see it as a Cadillac. GM registered both “CT2” and “Cadillac CT2”, so you never know. Place it in the Cadillac Boutiques and market it to young women.

    • 0 avatar
      clivesl

      I think the current ATS is going to be the CT2

      • 0 avatar
        mcs

        >> I think the current ATS is going to be the CT2

        That would make the CTS the CT3 – I don’t see two models between the CTS and the CT6. Maybe CT6, CT5=CTS, CT4=ATS, CT3=smaller than ATS sedan they say they want CT2=Adam.

        They’ve also registered XT2 through XT8 for the SUVs & crossovers.

        One caveat – just because they’ve registered the names as trademarks doesn’t mean they’ll use them.

        • 0 avatar
          mjz

          Ok, if Cadilac follows Audi naming protocol, I think CTS sedan will be CT4. Two door or bastard “coupe” versions will CT5’s of some sort.Same with new “flagship” CT6. Expect CT7 “coupes”. ATS sedan.probably CT2, with.coupes CT3’s.

  • avatar
    PrincipalDan

    Whatever is in the water at the Ren Cen please stop drinking it GM executives.

  • avatar
    SCE to AUX

    To produce this, did they simply put a Fiat 500 into a 3D copier?

  • avatar
    clivesl

    I could see this selling in the Bay area. It’s probably just about the only Buick that will sell in any kind of numbers in San Fran/Oakland. You can’t swing a dead cat without hitting a Mini or a 500 out here.

    Good for Buick, undercut the mini and match the Fiat on price, I could see these running around town in decent numbers.

  • avatar

    I like the styling of this car very much. This kind of car is growing the world over and has become a niche in the US. Small car but relatively plush interior and ride. I think it fits into Buick quite well.

  • avatar
    ravenchris

    This car looks elegant and efficient.

  • avatar
    amca

    I ant to give Opel props for doing up an Adam with big wheels and a black vinyl roof. Yes, a black vinyl roof. And it looked GREAT. I am in shock that I could be saying such a thing.

    BTW: Adam is Adam because Adam Opel was named Adam. The Buick ought to be named David. Not just because of David Buick, but also because of David & Goliath. Works on so many levels . . . .

    But doubtless, the gutless suits at GM will hire and “expert” who will tell them it be named Enclusive. Or some such foolishness.

    • 0 avatar
      RHD

      Dad gum it, you took the words right out of my mou–, um, keyboard!
      I even wiki’d Buick to check on his first name!
      Oh, well, good job. My next lame quip will have to appear under a different article.


Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Hummer: Jeez, I can’t imagine paying that much for 1 vehicle, $1,900 is what one could expect to pay for about 3-4...
  • geozinger: Fnck. I’ve lost lots of cars to the tinworm. I had a 97 Cavalier that I ran up to 265000 miles. The...
  • jh26036: Who is paying $55k for a CTR? Plenty are going before the $35k sticker.
  • JimZ: Since that’s not going to happen, why should I waste any time on your nonsensical what-if?
  • JimZ: Funny, Jim Hackett said basically the same thing yesterday and people were flinging crap left and right.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States