Mercedes Bringing AMG To The Masses With New Line

Cameron Aubernon
by Cameron Aubernon

Is the raw power of the Mercedes-AMG lineup too much, but you still covet the name? The Teutonic marque has something just for you.

An effort to make the sub-brand more accessible to the masses, Mercedes-Benz is introducing the AMG Sport line, which will slot between the restrained main collection and the more brutal AMG portfolio. Mercedes-AMG chair Tobias Moers explains:

The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide. For all our dynamic growth, we remain true to our brand claim of “Driving Performance.”

All AMG Sport models will have AWD standard, and will come with more powerful engines and special braking and chassis components, all with the goal of bringing the AMG driving experience to the driver who isn’t ready to go all in. The first two models are set to make their debut at the 2015 Detroit Auto Show.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • PrincipalDan PrincipalDan on Nov 28, 2014

    Sorry Sir, this club does not allow Ed Hardy shirts nor AMG Sport in the parking lot.

    • Lie2me Lie2me on Nov 28, 2014

      But, but, I have this Cucci bag and this Bolex watch

  • Jimal Jimal on Nov 28, 2014

    Yes! Yes! Diilute your performance pedigree by turning it into a marketing!

  • Jeff S Jeff S on Nov 29, 2014

    Nothing like a knock off of a knock off. Maybe Mercedes could have a store at the outlet mall with cheaper imitations of their less expensive lineup but made in Thailand.

    • VW4motion VW4motion on Nov 29, 2014

      That's called the TRD at your local appliance dealer.

  • 28-Cars-Later 28-Cars-Later on Nov 30, 2014

    AMG, or any other special trim, ceases to have any relevance when it is available to the masses. "Maybach" will become a new trim replacing "AMG" and "AMG" will become the "Custom" of the faux Mercedes vehicle world.