Mercedes Bringing AMG To The Masses With New Line
Is the raw power of the Mercedes-AMG lineup too much, but you still covet the name? The Teutonic marque has something just for you.
An effort to make the sub-brand more accessible to the masses, Mercedes-Benz is introducing the AMG Sport line, which will slot between the restrained main collection and the more brutal AMG portfolio. Mercedes-AMG chair Tobias Moers explains:
The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide. For all our dynamic growth, we remain true to our brand claim of “Driving Performance.”
All AMG Sport models will have AWD standard, and will come with more powerful engines and special braking and chassis components, all with the goal of bringing the AMG driving experience to the driver who isn’t ready to go all in. The first two models are set to make their debut at the 2015 Detroit Auto Show.
Comments
Join the conversation
Sorry Sir, this club does not allow Ed Hardy shirts nor AMG Sport in the parking lot.
Yes! Yes! Diilute your performance pedigree by turning it into a marketing!
Nothing like a knock off of a knock off. Maybe Mercedes could have a store at the outlet mall with cheaper imitations of their less expensive lineup but made in Thailand.
AMG, or any other special trim, ceases to have any relevance when it is available to the masses. "Maybach" will become a new trim replacing "AMG" and "AMG" will become the "Custom" of the faux Mercedes vehicle world.