Mercedes-Benz Tops In J.D. Power Satisfaction Survey
Another day, another customer survey. This time, it’s J.D. Power with its annual Sales Satisfaction Index Study, with those surveyed placing Mercedes-Benz at the top of the podium.
AutoGuide reports the German premium brand scored 726 out of 1,000 points as far as how pleasurable the car-buying experience turned out. Taking the gold among the mainstream brands, MINI scored 727 out of 1,000, marking the fifth straight year the BMW brand took the top spot on the podium.
Infiniti, Jaguar — last year’s top finisher — Lexus and Porsche round out the premium top five, while Buick, Chevrolet, GMC and Fiat did the same among mass-market brands.
As far as the overall car-buying experience is concerned, J.D. Power found an improvement of 12 points among mass-market brands, and a 16-point improvement among premium brands. The main factor for both sides was a knowledgeable sales representative who could understand a customer’s needs, especially with more “tech-heavy” offerings on the lot and in the showroom, per vice president of the automotive retail practice, Chris Sutton.
This year’s survey collected 29,805 responses from those who bought or leased a new vehicle between April and May of this year.