By on November 18, 2014

October 2014 YTD Canadian auto brand market shareIn October 2014, for the first time since March of this year, the Chrysler Group outsold all other automobile manufacturers in Canada.

The margins were slim: only 259 units separated Chrysler Group’s five brands from the Ford Motor Company; only 301 stood between the Chrysler Group and General Motors. But these are celebratory moments for an automaker which owns 15.6% of the Canadian market. Chrysler Group’s market share in its “home” U.S. market stands at 12.6% through the first ten months of 2014.

Pickup trucks, minivans, and utility vehicles continue to be the driving force for Chrysler in Canada. The Ram P/U, Dodge Grand Caravan, Chrysler Town & Country, Jeep brand, and Dodge’s Journey and Durango generated 83% of Chrysler Group sales in Canada in October, and this during a month in which the company says its car sales grew 34%.

Indeed, the Chrysler 200 was Canada’s top-selling midsize car last month, a story we covered last week. Non-200 Chrysler Group car sales were down 6%.

2015 Nissan MicraBoth pickup trucks and minivans are greater volume producers in Canada than they are in the United States. Pickups accounted for 17.2% of all new vehicle sales last month; minivans another 4.4%. (Those groups owned 15.8% and 3.2% of the U.S. market in October.) Chrysler is consistently poised to take advantage of those Canadian tendencies. Ram P/U sales jumped 15% to 6591 units in October, 25% of the truck market. The Grand Caravan was responsible for 62% of the country’s “full-size” MPV sales, Mazda 5, Chevrolet Orlando, and Kia Rondo excluded.

Jeep, meanwhile, is at the forefront of the continued SUV/crossover craze. Canada’s new vehicle market has expanded 5.6% through the first ten months of 2014, surging to record high levels after record volume was created in calendar year 2013. But pickup truck sales are up just 3% and, according to Automotive News, car sales are down slightly less than 1%.

Utility vehicles have more than made up the slack, and the sector has undeniably been hugely helped by the mostly Cherokee-powered surge at Jeep, Canada’s second-fastest-growing brand. (Maserati sales are up 141% to 417 units this year. Jeep is up 62% to 59,728.)

Total SUV/crossover sales are up nearly 16%, equalling 32.6% of the overall new vehicle industry’s volume, up from 29.8% during the first ten months of 2013. Jeep’s Wrangler, Cherokee, and Grand Cherokee rank seventh, eighth, and 13th among SUVs and crossovers.

Canada’s top-selling utility in October was, of course, the Ford Escape. Though sales dipped 5% in October, Escape volume is up 17% this year to 45,152 units, more than any other SUV or crossover will manage in the full twelve months of 2014. The Escape has been the category’s best seller every month this year after conquering all SUVs and crossovers in ten of 2013’s twelve months.

Taking all vehicles into account, the Escape is Canada’s fourth-best-selling nameplate, ahead of all but two truck lines and one car.

October also marked a slowdown for Honda’s Civic, perpetually Canada’s best-selling car, although the compact Honda managed to lead all cars despite its 14% year-over-year decline. Civic sales are up 5% this year in a stagnant car sector – October flipped these results, with the Civic’s decline and a 2% improvement in total car sales. In fact, all of Canada’s six best-selling cars and eight of the top twelve posted decreased October sales.

Helping to push the car market forward last month was volume generated by a number of cars which didn’t exist (or barely existed) in the Canadian market at this time a year ago. Canadians registered 2366 combined copies of the Nissan Micra, Acura TLX, BMW 2-Series, BMW i3, Cadillac ELR, Dodge Viper, and Audi A3 in October, a combined 9000% year-over-year increase.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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22 Comments on “Canada Auto Sales Recap: October 2014...”


  • avatar
    Lie2me

    Ford Escapes? Jeeps?… Good going Canada, I approve!

  • avatar
    theupperonepercent

    Probably has a lot to do with the Journey, Durango, 200, 300, Charger and Grand Cherokee all having available V6 and AWD with 8 speed transmissions.

    Chrysler is doing big things and could be even better if they tightened up quality control.

    • 0 avatar
      SC5door

      Journey uses the garbage 62TE

      200 uses the 9 speed.

    • 0 avatar
      DeadWeight

      Canada is such a bizarre country.

      But I let it slide because they produced Gordie Howe, Mark Messier, Bobby Orr, Mario Lemieux, Steve Yzerman, Wayne Gretzky, Don Cherry, The Bare Naked Ladies, Neil Young, Rush, The Tragically Hip, Martin Short, Phil Hartman, & Rob Ford.

      • 0 avatar
        Lie2me

        Justin Bieber, Bryan Adams… yes, bizarre

        • 0 avatar
          DeadWeight

          I forgot to add that Canada let me “legally” get my drink on at the age of 19, in seedy Windsor area bars and clubs (many of the alternative music variety).

          Plus, well, Windsor Ballet.

          • 0 avatar
            Lie2me

            We used to go to Wisconsin where it was 18 to drink, I live there now… Whoopee!

          • 0 avatar
            DeadWeight

            Wisconsin Badger Ballet wasn’t as accessible as Windsor Ballet back in the day, though, and it was 20 to 25 minutes to favorite Windsor area watering hole at age 19.

            Wisconsin might as well have been across the Atlantic because drive time.

          • 0 avatar
            DeadWeight

            Oh – Duty Free. It’s a scam now, but in 1993, a liter (larger than a fifth) of Stoli Vodka was $9 USD and a liter of Absolut Vodka was $12 USD at Windsor Duty Free.

          • 0 avatar
            Lie2me

            Wisconsin Badger Ballet? Wisconsin Ballet = Green Bay Packers

  • avatar
    heavy handle

    Fiat Chrysler is on a roll. I wonder how long before US customers figure-out what Canadians already know.

  • avatar
    wmba

    Hey Tim, on your own website there is no breakout of WRX/STI sales from the Subaru herd in Canadian sales.

    However, this information is available in the US sales stats.

    How come?

    • 0 avatar
      Timothy Cain

      Unfortunately Subaru Canada doesn’t reliably break down those numbers. Indeed, it’s a rare thing for them to offer much detail at all. For the most part, Canadian data is more scarce, with rare exceptions from Toyota (providing ISF numbers, for example) and GM, which provides GCBC with full-size truck numbers by bodystyle.

  • avatar
    mikey

    If your out car shopping here in Canada, and you have an open mind, it appears that Chrysler is offering more vehicle, for less money. As far as the Jeep line up goes. I don’t see a competitor. Be it Wrangler, or Grand Cherokee, Nobody else can offer you that sort of vehicle, for that sort of money. Not in Canada anyway.

  • avatar
    AGR

    In Canada Chrysler dealers hold a minimum of 2 sales events per month. In addition to the various incentives and programs the events are also supported by Chrysler.

    Informed consumers, pricing transparency, social media, internet, the old fashion sales event close additional deals for Chrysler dealers, and moves additional Chrysler product.

  • avatar
    Alfisti

    Chrysler/jeep do well because of an irrational love for the Jeep in old school US Army jeep form (i’ll never understand why) but mostly because they offer a lot of car for less money.

    Now this is fine under warranty but they still anchor most quality indices an din particular seem to still have an issue building suspension that lasts more than 80,000 km.

    • 0 avatar
      anti121hero

      My jeep with over 220000 miles on stock suspension would differ. I wish I could say the same for my other jeep, but it’s had a complete suspension overhaul with a lift. As for why people love them…. soccer mom’s like the image. Real jeep owners love the product.

  • avatar
    Mandalorian

    Canada tries to be different from the US without being too different. They prefer the Ram over the F-Series and Silverado.

    • 0 avatar
      frozenman

      If your going to blow money on fuel it might as well be a Hemi?

    • 0 avatar
      Lou_BC

      @Mandalorian – incorrect. We prefer the Sierra over the Silverado and the Ram over both. The F series is in 1st.
      1 – F seies
      2 – Ram
      3 – Sierra
      4 – Silverado
      5 – Tundra
      6 – Tacoma
      The USA is:
      1 – F Series
      2 – Silverado
      3 – Ram
      4 – Sierra
      5 – Tacoma
      6 – Tundra

      Americans like their Chevrolet’s and Ford’s.

  • avatar
    Lou_BC

    FCA is on a roll in Canada. Aggressive marketing is part of the picture. The principle of the local FCA dealer “parted ways” after one too many incidents of deceptive marketing. The other dealers in town are bright enough to have at least one bottom price loss leader on the lot if advertised.

    The only way I’d consider any FCA product is if the had higher quality and durability ratings. Until then I’d rather overpay for a Toyota or Honda minivan than own another “4 visits a year for repairs” Grand Caravan.

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