Canada Auto Sales Recap: October 2014

Timothy Cain
by Timothy Cain
canada auto sales recap october 2014

In October 2014, for the first time since March of this year, the Chrysler Group outsold all other automobile manufacturers in Canada.

The margins were slim: only 259 units separated Chrysler Group’s five brands from the Ford Motor Compan y; only 301 stood between the Chrysler Group and General Motors. But these are celebratory moments for an automaker which owns 15.6% of the Canadian market. Chrysler Group’s market share in its “home” U.S. market stands at 12.6% through the first ten months of 2014.

Pickup trucks, minivans, and utility vehicles continue to be the driving force for Chrysler in Canada. The Ram P/U, Dodge Grand Caravan, Chrysler Town & Country, Jeep brand, and Dodge’s Journey and Durango generated 83% of Chrysler Group sales in Canada in October, and this during a month in which the company says its car sales grew 34%.

Indeed, the Chrysler 200 was Canada’s top-selling midsize car last month, a story we covered last week. Non-200 Chrysler Group car sales were down 6%.

Both pickup trucks and minivans are greater volume producers in Canada than they are in the United States. Pickups accounted for 17.2% of all new vehicle sales last month; minivans another 4.4%. (Those groups owned 15.8% and 3.2% of the U.S. market in October.) Chrysler is consistently poised to take advantage of those Canadian tendencies. Ram P/U sales jumped 15% to 6591 units in October, 25% of the truck market. The Grand Caravan was responsible for 62% of the country’s “full-size” MPV sales, Mazda 5, Chevrolet Orlando, and Kia Rondo excluded.

Jeep, meanwhile, is at the forefront of the continued SUV/crossover craze. Canada’s new vehicle market has expanded 5.6% through the first ten months of 2014, surging to record high levels after record volume was created in calendar year 2013. But pickup truck sales are up just 3% and, according to Automotive News, car sales are down slightly less than 1%.

Utility vehicles have more than made up the slack, and the sector has undeniably been hugely helped by the mostly Cherokee-powered surge at Jeep, Canada’s second-fastest-growing brand. (Maserati sales are up 141% to 417 units this year. Jeep is up 62% to 59,728.)

Total SUV/crossover sales are up nearly 16%, equalling 32.6% of the overall new vehicle industry’s volume, up from 29.8% during the first ten months of 2013. Jeep’s Wrangler, Cherokee, and Grand Cherokee rank seventh, eighth, and 13th among SUVs and crossovers.

Canada’s top-selling utility in October was, of course, the Ford Escape. Though sales dipped 5% in October, Escape volume is up 17% this year to 45,152 units, more than any other SUV or crossover will manage in the full twelve months of 2014. The Escape has been the category’s best seller every month this year after conquering all SUVs and crossovers in ten of 2013’s twelve months.

Taking all vehicles into account, the Escape is Canada’s fourth-best-selling nameplate, ahead of all but two truck lines and one car.

October also marked a slowdown for Honda’s Civic, perpetually Canada’s best-selling car, although the compact Honda managed to lead all cars despite its 14% year-over-year decline. Civic sales are up 5% this year in a stagnant car sector – October flipped these results, with the Civic’s decline and a 2% improvement in total car sales. In fact, all of Canada’s six best-selling cars and eight of the top twelve posted decreased October sales.

Helping to push the car market forward last month was volume generated by a number of cars which didn’t exist (or barely existed) in the Canadian market at this time a year ago. Canadians registered 2366 combined copies of the Nissan Micra, Acura TLX, BMW 2-Series, BMW i3, Cadillac ELR, Dodge Viper, and Audi A3 in October, a combined 9000% year-over-year increase.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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4 of 22 comments
  • Mandalorian Mandalorian on Nov 18, 2014

    Canada tries to be different from the US without being too different. They prefer the Ram over the F-Series and Silverado.

    • See 1 previous
    • Lou_BC Lou_BC on Nov 19, 2014

      @Mandalorian - incorrect. We prefer the Sierra over the Silverado and the Ram over both. The F series is in 1st. 1 - F seies 2 - Ram 3 - Sierra 4 - Silverado 5 - Tundra 6 - Tacoma The USA is: 1 - F Series 2 - Silverado 3 - Ram 4 - Sierra 5 - Tacoma 6 - Tundra Americans like their Chevrolet's and Ford's.

  • Lou_BC Lou_BC on Nov 18, 2014

    FCA is on a roll in Canada. Aggressive marketing is part of the picture. The principle of the local FCA dealer "parted ways" after one too many incidents of deceptive marketing. The other dealers in town are bright enough to have at least one bottom price loss leader on the lot if advertised. The only way I'd consider any FCA product is if the had higher quality and durability ratings. Until then I'd rather overpay for a Toyota or Honda minivan than own another "4 visits a year for repairs" Grand Caravan.

  • Lorenzo This series is epic, but I now fear you'll never get to the gigantic Falcon/Dart/Nova comparison.
  • Chris P Bacon Ford and GM have decided that if you can't beat 'em, join 'em. Odds are Chrysler/Cerberus/FCA/Stellantis is next to join in. If any of the companies like Electrify America had been even close to Tesla in reliability, we wouldn't be here.
  • Inside Looking Out China will decide which EV charging protocol will become world wide standard.
  • Chris P Bacon I see no reference to Sweden or South Carolina. I hate to assume, but is this thing built in China? I can't help but wonder if EVs would be more affordable to the masses if they weren't all stuffed full of horsepower most drivers will never use. How much could the price be reduced if it had, say, 200hp. Combined with the instant torque of an EV, that really is plenty of power for the daily commuter, which is what this vehicle really is.
  • Ajla It's weird how Polestar apparently has better BEVs than Volvo. And this is the same price as a Pilot and Plus optioned Polestar 2 AWD.