Kuniskis: Dealers Must Prove Themselves Worthy Of Selling Hellcat Challenger

Cameron Aubernon
by Cameron Aubernon
kuniskis dealers must prove themselves worthy of selling hellcat challenger

Dodge dealers wanting to help their customers destroy wannabes with the 2015 Challenger SRT Hellcat will themselves need to prove their worth to the brand before a single car leaves the carrier.

Automotive News reports allocations of the 707-horsepower war machine will be based on the total number of all Dodges sold during the past 180 days, according to brand chief Tim Kuniskis, with a second allocation in December will focus on the previous 90 days of such sales and the traditional 30-day inventory turn.

Further, Dodge will measure how many days each Hellcat remains on the lot after the initial allocation, with the goal of moving them off the lot as quickly as possible if more are to be delivered later on. Kuniskis acknowledges this may be a headache for those who opt to make a market adjustment similar to the one performed at a recent Los Angeles Chevrolet dealership, where a Camaro Z/28 was priced to move at $106,165:

If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. Some dealers are going to have heartburn with that.

Kuniskis adds that he wants to see each Hellcat out there on the road for all to enjoy instead of sitting in a showroom “with a rope around it” like the Viper, and that his brand “worked hard” to price the beast at an attainable $60,990 with shipping included.

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  • PrincipalDan PrincipalDan on Sep 10, 2014

    Please manufacturers, universally adopt this policy of punishing idiot dealers who put insane prices on vehicles that are above MSRP. My local Ford Dealer has a red 2012 Shelby Mustang sitting in the showroom that is still there and has been there since brand new with a hefty markup. They aren't even offering test drives, either buy it or GTFO.

    • See 1 previous
    • Beefmalone Beefmalone on Sep 11, 2014

      As is their right. It's their car.

  • Healthy skeptic Healthy skeptic on Sep 10, 2014

    I have a dream...a dream where one day we can all buy cars directly from the manufacturer...who would be selling at close to invoice price...so this whole issue becomes moot. Who's with me?

  • Wjtinfwb How does the ICE mid-engine C8 platform work for... anything else? A sedan? SUV? With a mid engine configuration? A mid-engine SUV will have to be Suburban sized to offer the utility of a CRV. GM should dust off the Omega platform designed for the Cadillac CT6 for an SUV/Sedan offering with exceptional handling, Rear or AWD capability and acceptable space utilization. They also need to focus on interior fit & finish, trim choices and high quality final engineering and assembly. What GM doesn't need is another half-baked product with a storied and prestigious badge on the decklid and a premium price on the Monroney. No more Cimarron's, Allante's or X-cars needed to tarnish the reputation of Corvette.
  • InCogKneeToe BUILD It and they will come.By Build It, I mean a Vehicle that the Customer Wants and it works for them. It could be called Chevette for all that that matters. The Mach E's success isn't because it totes the Mustang on it.Just build what people want, the next Caravan/Taurus/Beetle/Maverick (truck).
  • YellowDuck Wait...how do you make a mid-engine crossover? Or even a 4-door coupe? Me not get.
  • 28-Cars-Later Thanks Corey. The head stud job on NOrthSTAR-T was $3K *years ago* as it involves an engine pull so rear wheel arch rust in and of itself isn't a show stopper. I'll be sure to check out the trunk as it may start to add up on deferred maintenance. Supposedly this was garaged so the underneath the rockers etc. should be decent but if those are shot its not gonna work.
  • Mark 2016 Hyundai Sonata Hybrid, G4NG engine with connecting rod bearing issues. Engine needs to be replaced, but Hyundai is denying warranty claim. I have all maintenance records from mile zero. It has been in Hyundai Service department 5 time in 4 months. They added the knock sensor and software update to let you know the engine is about to blow up. They kicked the can down the road doing patch work until the car was past the 120k extended extended warranty. I have that documentation too. So how can I join the class action law suit or find a Lawyer that handles these types of issues?