Infiniti G37 Keeps Hanging On With Real Sales Numbers

Timothy Cain
by Timothy Cain
infiniti g37 keeps hanging on with real sales numbers

Infiniti’s G37 sedan continues to attract a meaningful amount of attention from entry-level luxury car buyers in the United States, long after it was replaced by the Q50.

It’s still a fast car. It may be the better driver’s car. And it’s the cheaper of the two, as well, with a base price (including destination and handling) of $33,855, $4200 below the price of the least costly Q50.

11,327 G sedans have been sold in the United States over the last eight months, almost precisely one G37 per two Q50s.

Infiniti has no plans, at least not for the very near future, to cancel the G37. They’re actually going so far as to give it a new name to fit in with Johan De Nysschen’s Q badging strategy. The G37 will become the Q40. De Nysschen now works for Cadillac, which now builds the Qescalade. No, really, they’ll actually build the CT6.

With the newer Q50 in showrooms, sales of the enduring predecessor have naturally fallen sharply in 2014. The 53% drop equals 12,939 fewer sales for the G. But total G Sedan/Q50 sales are up 29% to 34,449 units.

Even with the Q60 included, Infiniti’s 39,753 year-to-date non-Q70 car sales don’t measure up to Mercedes-Benz’s declining C-Class (43,885 units) or BMW’s 3-Series/4-Series tandem (81,631 units).

Yet in the second tier, where Lexus IS sales are up 77% to 33,427 units and total Audi A4 sales are down 4% to 26,310 and Cadillac ATS volume is down 20% to 20,296, Infiniti is at the top. More likely than not, the Q50 wouldn’t have the gusto to gain that position without the lingering G37, as we can’t assume all 11,327 G buyers would have spent the extra coin required to make the leap.

It would have been silly of us to discount the strength of the G too soon. In first-gen form, Infiniti’s smaller sports sedan – a long-awaited successor to the G20 we’re ignoring here – reignited the brand. Total Infiniti volume shot up to 136,401 units in 2005, a feat Infiniti hasn’t accomplished since, when the G family accounted for 50.4% of all Infiniti sales. With the G still assisting in 2014, Infiniti is on track to top 120,000 U.S. sales for the first time since 2007. (August results threw a wrench into that plan, as total Infiniti sales slid 23%.)

So far this year, despite being replaced, the G sedan is the brand’s third-best-selling model, more than 3000 sales ahead of the next-best-selling QX80, ahead of the Q60, QX70, Q70, and QX50, as well. G37 sales in August climbed above 1500 units for the fourth time in six months, and the G37 managed to outsell the Subaru WRX/STi, Scion FR-S, Mercedes-Benz CLS, Mitsubishi Lancer, Mazda 2, Honda Crosstour, BMW i3, Porsche 911, Scion xD, Volkswagen CC, and Lexus LS, among many others.

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  • V6 V6 on Sep 30, 2014

    wah wah wah. I have a 2007 Skyline 350GT with the 5 speed auto. I find the gas consumption pretty good around town, better than I expected and a lot better than my partners 2.1 X-Type. Open road isn't that great because the gearing in the 5 speed is so short for a 3.5 (2600rpm @ 60mph/100kph). No it's probably not as refined as a 3-series, however the interior of the E90 was not that great with peeling and easily scuffed rubber coated plastics and I prefer the design of the Skyline/G. At the end of day, I bought it because I wanted a sporty rear drive Japanese sedan, didn't want another euro, plus I like that it's larger than a 3-series but smaller than a 5-series.

    • DeadWeight DeadWeight on Sep 30, 2014

      Awesome vehicle. Better than any current Infinity product by a very wide chasm. If I owned that, I'd keep it forever. I am so sick of these buzzy 4 bangers in "premium/sport/p" vehicles, with their abysmal interiors, pretending to be able to seat 4 adults comfortably, with wet noodle chassis' and half-arse steering.

  • Mattlv Mattlv on May 08, 2015

    I've had one for years and love it. One of the best sedans on the market. This is why sales are maintaining over the years.

  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
  • El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.
  • El scotto None of them. The auto industry is full of people with huge egos. It's a case of huge ego = never ever being wrong.GM: The true believers end up at Bowling Green. A fast rising GM executive that just didn't quite make it: Truck & Bus, Fort Wayne isn't really that far from Detroit!Ford: Billy Ford once again, and it seems perpetually, convincing his doubtful relatives not to sell their preferred stock. I give VW a 50/50 shot at buying out Ford; a family buying out another family.Tesla: Straight from Elon: "My Tesla has hidden compartments for handcuffs, ask my latest girlfriend where they're located"Stellantis: Get used to flying to Schiphol. You'll have luggage, lots of luggage.None of the Big 3 will ever admit they were wrong. Tesla will just keep gaining market share.
  • SCE to AUX A question nobody asks is how Tesla sells so many EVs without charge-at-home incentives.Here are some options for you:[list][*]Tesla drivers don't charge at home; they just squat at Superchargers.[/*][*]Tesla drivers are rich, so they just pay for a $2000 charger installation with the loose change in their pocket.[/*][*]Tesla drivers don't actually drive their cars much; they plug into 110V and only manage about 32 miles/day.[/*][/list]