Infiniti G37 Keeps Hanging On With Real Sales Numbers

Infiniti’s G37 sedan continues to attract a meaningful amount of attention from entry-level luxury car buyers in the United States, long after it was replaced by the Q50.

It’s still a fast car. It may be the better driver’s car. And it’s the cheaper of the two, as well, with a base price (including destination and handling) of $33,855, $4200 below the price of the least costly Q50.

11,327 G sedans have been sold in the United States over the last eight months, almost precisely one G37 per two Q50s.

Infiniti has no plans, at least not for the very near future, to cancel the G37. They’re actually going so far as to give it a new name to fit in with Johan De Nysschen’s Q badging strategy. The G37 will become the Q40. De Nysschen now works for Cadillac, which now builds the Qescalade. No, really, they’ll actually build the CT6.

With the newer Q50 in showrooms, sales of the enduring predecessor have naturally fallen sharply in 2014. The 53% drop equals 12,939 fewer sales for the G. But total G Sedan/Q50 sales are up 29% to 34,449 units.

Even with the Q60 included, Infiniti’s 39,753 year-to-date non-Q70 car sales don’t measure up to Mercedes-Benz’s declining C-Class (43,885 units) or BMW’s 3-Series/4-Series tandem (81,631 units).

Yet in the second tier, where Lexus IS sales are up 77% to 33,427 units and total Audi A4 sales are down 4% to 26,310 and Cadillac ATS volume is down 20% to 20,296, Infiniti is at the top. More likely than not, the Q50 wouldn’t have the gusto to gain that position without the lingering G37, as we can’t assume all 11,327 G buyers would have spent the extra coin required to make the leap.

It would have been silly of us to discount the strength of the G too soon. In first-gen form, Infiniti’s smaller sports sedan – a long-awaited successor to the G20 we’re ignoring here – reignited the brand. Total Infiniti volume shot up to 136,401 units in 2005, a feat Infiniti hasn’t accomplished since, when the G family accounted for 50.4% of all Infiniti sales. With the G still assisting in 2014, Infiniti is on track to top 120,000 U.S. sales for the first time since 2007. (August results threw a wrench into that plan, as total Infiniti sales slid 23%.)

So far this year, despite being replaced, the G sedan is the brand’s third-best-selling model, more than 3000 sales ahead of the next-best-selling QX80, ahead of the Q60, QX70, Q70, and QX50, as well. G37 sales in August climbed above 1500 units for the fourth time in six months, and the G37 managed to outsell the Subaru WRX/STi, Scion FR-S, Mercedes-Benz CLS, Mitsubishi Lancer, Mazda 2, Honda Crosstour, BMW i3, Porsche 911, Scion xD, Volkswagen CC, and Lexus LS, among many others.