The G37 Finally Joins Q Branch

the g37 finally joins q branch

Infiniti’s decision to name all of their products Q-something befuddled the industry and launched a thousand online forum flame wars. Their next decision was even stranger — when the Q50 replacement for the existing G37 sedan bowed, the current car was kept on as an entry-level option for buyers who couldn’t quite stretch to the more sophisticated and feature-laden Q50. (As an aside, this is the kind of thing that just murders resale value directly in the face… but if you want resale value, you need to keep rolling past your Infiniti dealer all the way to the Lexus shop.)

For 2015, Nissan’s luxury division has either simplified the Q-issue or complicated it, depending on your perspective.



The G37 is no more. Enter the Q40, which is basically last year’s stripper-model G37 with a different badge. Supposedly an entry-level compact-lux car is coming, which would be named Q30. Think of the Q30 as being the old G20, the Q40 as being the old G37, and the Q50 as being the new G37.

TTACers who are interested in an opinion on the Q50, as opposed to the G37, are encouraged to check out Road&Track’s recent review, penned by your humble author. I found the Q50 to be an amazingly satisfying and pleasant way to get down the road, right until the point where the computers gave up during an extremely optimistic corner entry and I had to shoulder a locked-up, un-power-assisted two-ton vehicle through the rest of it. For anyone who would not be given to trying that kind of back-road stupidity, it’s recommended without reservation. The old G37/new Q40 isn’t a bad car, but it’s rough stuff compared to the polished-up new model.

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  • Blackcloud_9 Blackcloud_9 on Jan 27, 2014

    Arrrgh! The lettering/numbering systems of cars today are driving me crazy! It used to be, that if you had an Infiniti G37, you had a "G" series car with a 3.7 liter engine. If you drove a BMW 328i you had a 3 series car with a 2.8 liter engine. Now, none of that matters anymore. What does a 328 have? a 2-liter turbo. A Q50? A 5-liter V-8? Nooo, a 3.7 liter V-6 What's the point of the numbering system if it means nothing? Just my rant of the day

    • Dal20402 Dal20402 on Jan 27, 2014

      Counter-rant of the day: Ze Germans' number systems have NEVER been reliable, and those who think they were have rose-colored memories and are expecting something too complicated for marketing to laypeople. Who remembers the 280SE 3.5? Or the 190E 2.6? Or the 745i with a 3.2-liter turbo six? Or the "Z3 2.3" with a 2.5-liter six?

  • Lorenzo Lorenzo on Jan 27, 2014

    Why is the picture of an Altima?

    • See 1 previous
    • Dweller on the Threshold Dweller on the Threshold on Jan 28, 2014

      @White Shadow Don't underestimate the appeal of anonymous styling. Wigged out styling turns off many people, perhaps more than it turns on. Read any reviews of the IS Sport lately?

  • Garrett I would have gone for one of these if it had AWD. If they had offered it, it could have done far better.
  • Michael500 Sorry, EV's are no good. How am I supposed to rev the motor to impress girls? (the sophisticated ones I like).
  • Michael500 Oh my dog- this is one of my favorite cars in human history! A neighbor had a '71 when I was a child and I stopped and gazed at that car every time it was parked outside its garage. Turquoise with a black vinyl. That high beltline looks awesome today!
  • ScarecrowRepair I'd love an electric car -- quiet, torque, drive train simplicity -- but only if the cost was less, if recharging was as fast as gas (5 minutes) and as ubiquitous. I can take a road trip and know that with a few posted exceptions (US 50 from Reno to Utah), I don't have to wonder where the next fuel station is, and if I do run out, I can lug a gallon of gas back.Sure I'd miss the engine sounds and the joys of shifting. But life is all about tradeoffs.
  • Tre65688381 Let's face it, aside from the romanticized, visceral sounds of a robust V8/V10/V12, many if us appreciate raw torque and power enough that if our preferred poison is adequately met (track, drag, street, canyon carver, etc) we don't care whether it runs on liquid or current. The batteries just can't ruin the dynamics or the practical range.That said, I would still really miss the sound of a V8 bubble at start up, and at wide open throttle, yet would feel silly piping it into my electric car. Like an adult version of a baseball card in the bike spokes.
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