2018 Lamborghini Urus Will Share $240k Price Tag With Huracn

Cameron Aubernon
by Cameron Aubernon

Lamborghini’s newest foray into the premium truck/SUV market may still be for the production stop light to go green, but when it does, it will likely be priced in line with the Huracán.

According to Motoring.com.au, Lamborghini R&D board member Maurizio Reggiani says the Urus “is still not confirmed for the brand,” and is awaiting final approval from the top brass at Volkswagen AG. Once approved, however, the premium SUV will enter production at the end of 2017 at the earliest.

The statement flies in the face of proclamations of a confirmed 2017 production date by both brand CEO Stephan Winkelmann and Lamborghini Japan sales and marketing boss Eginardo Bertoli. Bertoli adds that the Urus “will be priced similarly to the Huracán, to maintain the brand’s position as premium” when it arrives in Japanese showrooms in 2018.

In the United States, the Huracán starts at $237,250 MSRP. At that price, the Urus would be the most expensive premium SUV available that doesn’t have six wheels or leather from the alleged nether regions of Moby Dick. That said, Reggiani says approval matters more than price at this time, which is likely a formality before the New Age Rambo Lambo roars out of Italy in a few years.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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4 of 18 comments
  • Racer-esq. Racer-esq. on Sep 05, 2014

    What's really offensive is that $240K is for the version with the VW V6.

  • Ryoku75 Ryoku75 on Sep 05, 2014

    I think I like the LM002 a bit more, for starters it sounds like a machine instead of "Ur-anus", second it looks far better, third it inspired the Hummer! The Uranus only inspires depression.

  • Jkross22 Jkross22 on Sep 05, 2014

    This looks like derivative styling from the new Miata, the ZDX, one of the newer Buicks with a similar front door design, and a moon buggy from a Commodore VIC-20 video game I played when I was a kid. Good luck to Lambo hocking this thing although I bet they sell every one they make.

  • Hogie roll Hogie roll on Sep 06, 2014

    All hail the new king of depreciation. Soon to be parked on Steve langs BHPH lot.