10% Of The Nissans Sold In Canada Are Micras

Timothy Cain
by Timothy Cain
10 of the nissans sold in canada are micras

Nissan Canada markets their new entry-level car with a $9998 base price. (It’s $11,398 with destination, $14,698 with a 4-speed auto and air conditioning.)

The Micra is a sub-Versa car in a small car lineup that includes the Sentra and Juke, but no longer the Cube. It is the cheapest car in Canada. Its most obvious direct rival, aside from the Versa, would be the Mitsubishi Mirage. Our managing editor, a certain Mr. Kreindler, says the chassis is “promising” and “shockingly adept.”

You might also be shocked to see the level of popularity achieved by the Micra so early on in its Canadian tenure.

Micra volume rose steadily from 201 units in April, when at the end of the month Nissan sent a couple hundred Micras to Quebec, to 1250 in July, when the Micra ended the month as Canada’s 18th-best-selling passenger car, just ahead of the surging Kia Soul.

1250 sales is close to the monthly average achieved by Canada’s fourth-best-selling midsize car in 2013, the Hyundai Sonata. In other words, these aren’t small potatoes.

Ignore best seller lists for a moment, however, and consider the impact on the Nissan brand itself, Canada’s second-fastest-growing volume automaker, behind only Jeep. Sales at the Nissan brand have risen 32% in 2014, or 24% if the Micra’s figures are excluded.

Over the last three months – June, July, and August – the Micra has accounted for one out of every ten Nissan vehicles sold in Canada: 8.8% in June, 11.7% in July, and 8.8% again in August.

11% of the Nissans sold during that three-month span were Altimas; 8% were Pathfinders. The Rogue is Nissan Canada’s top-selling model, with 8020 (26%) of the Nissan brand’s summer volume.

The Micra may also be shining a usefully bright light on other small Nissans. Sentra sales, down 10% this year through the first five months of 2014, have increased 5% over the last three months. Versa volume continued to rise dramatically through July despite the Micra’s appearance in showrooms, although August sales tanked in comparison with 2013’s highest month.

There was a moment in which it appeared the Micra was out to kill off the Mitsubishi Mirage, as Mirage volume slid 50% from a record high 577 units in April to just 286 in May. But the Mirage has since stabilized, recording three consecutive months above 400 units after averaging fewer than 300 monthly sales in the preceding eight months.

Beyond outselling the far more third-worldly Mirage, assisting in Nissan’s rapid growth, and attracting attention to the fresh Nissan small car lineup, the Micra is another sign that the Canadian market matters. At least as a test bed.

The B-Class is responsible for 15% of Mercedes-Benz Canada’s passenger car volume this year. Chevrolet Orlando volume has fallen off precipitously, likely answering a question few had asked in regards to the U.S. market, but the Trax, soon to be an American model as well, sells 48% more often than the Buick Encore.

Nissan has been far more flagrant in its massaging of Canadians’ inferiority complex. Drape a car in enough red and white and eventually that inferiority complex flips upside down: “We get what you can’t have, ‘Murica.”

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13 of 29 comments
  • Brettc Brettc on Sep 25, 2014

    My mother had one of these as an Avis rental this summer. It's a cute car, but I was pretty surprised when I realized the trim she had (automatic with A/C) cost close to $15000. I sat in the back seat for an hour drive and my butt was very sore after that hour was over. Probably the most uncomfortable seats I've ever experienced. The engine wheezed up hills as if it was having a severe asthma attack. So if anyone is buying anything besides the $9998 version, they might need a brain transplant, what with with the abundance of better choices out there in the $15000 range.

    • See 9 previous
    • Danio3834 Danio3834 on Oct 03, 2014

      @davefromcalgary Didn't you Calgarians get a couple inches of snow between August and September?

  • Wmba Wmba on Sep 25, 2014

    Nissan Micra, Cockroach of the North! Good to see Americans still believe the temperature drops at the Canadian border, as if by divine intervention! My first indication of that came in a lineup for the US pavilion at Expo 67 in Montreal. Americans were complaining in the 92 F heat that Canada should be cool, just 50 miles north of New York State. Right, and Miss America couldn't find Nebraska on a map either. About sums it all up.

    • Petezeiss Petezeiss on Sep 25, 2014

      "Right, and Miss America couldn’t find Nebraska on a map either." Few can. That's why most of it has a population

  • Tassos SNAAB shot itself in the foot when it BASTARDIZED its unique brand by BADGE ENGINEERING its vehicles with GOD DAMNED GM, OPEL, CHEVY, LANCIA and who knows what other automotive RIFF RAFF. I know of no Saab Enthusiast (they do exist) who felt sorry when the stupid maker went BANKRUPT.
  • 28-Cars-Later Example is located in Coldwater Michigan, so..." needs work -- including new brakes."Brakes, brake lines, probably fuel lines. Probably should hit the master cylinder too unless there are seal only kits for it."It has an automatic transmission."Likely needs a new one of those as well."an exhaust leak"Add an exhaust to the list."an inaccurate speedo."Wow and TMU to boot!These days five to six bills isn't too horrible but this example could turn into a headache really quick due to parts availability. The right buyer for this is a small time tradesman, the HVAC guy who was just leaving my house is rolling a late P80 Volvo 850 sedan in manual which he treats like a truck. Said he'd love a wagon if he ever came across one... if you're local to Coldwater Michigan this is a nice work beater. Annual inspection/registration tax probably costs nearly as much as the car.
  • 2ACL Amazing price, but that's (IMO) a reflection of the interest in an old 2.0T repmobile made interesting only by being a wagon. The Epsilon 9-3 was a sanitized take on the Saab formula. That's not to say it lacks interesting variants, but this isn't one of them. If it had a stick, maybe. But this generation's automatics are sealed and known to become temperamental if not serviced. If the owner can't provide proof of regular servicing, run.
  • Tassos The 3 lt turbodiesel should be FAR, FAR more efficient than the 6.2. ANything that walks would be more efficient than the 6.2. Are you kidding me?The 3 lt turbodiesel in my 4,000 lb+, 208 HP, 400+ LBFT E320 Bluetecs is more efficient than even the 2.2 lt ICE with its meager 125 HP in my 1990, only 2,822 lbs, Accord Coupe 5 speed LX. 100%. I have the full detailed records to prove it beyond any doubt. I consistently get over 35 MPG HWY, which I never got with the Accord (usuallt 32-33 tops)The big question is, will GM ask $5k more for the diesel than for the gas version, as usual? Mercedes only asked $1k m ore for the diesel, $51k vs $50k for the gas back then, which you would recover in just ONE YEAR of average miles driven.
  • Cprescott Lucid has the right idea about building cars - I agree that these have a presence to them and certainly make all Teslas look like cheap golf carts with doors in comparison. I hope Lucid survives because they actually build luxurious products and not pretenders like Tesla.