By on May 26, 2017

2016 Nissan Micra - Image: Nissan CanadaNissan Canada has once again confirmed to TTAC that the next-generation Nissan Micra, already on sale in some global markets, is not destined for Canada.

The existing Nissan Micra arrived in Canada in 2014, some four years after Nissan first introduced the fourth-generation Micra elsewhere. Micra production in Mexico has slowed somewhat in the early part of 2017, along with a slowdown of Versa production, as Nissan begins building the Juke-replacing Kicks at its Aguascalientes plant.

But when we asked Nissan Canada’s director of corporate communications, Didier Marsaud, whether the fourth-generation, Aguascalientes-sourced Micra will continue to be available to Nissan’s Canadian dealers, the response was definitive.

“Absolutely.”

The Micra was initially a proper success for Nissan Canada, bolstered by Micra Cup marketing, a sub-$10K advertised list price, and surprisingly jaunty on-road behavior. Nissan Canada eliminated the bargain-priced Versa sedan to make room for the Micra at the bottom of its lineup, and the decision paid off.

More than 10,000 Micras were sold in Canada in its first twelve months.Nissan Aguascalientes, Mexico factory - Image: NissanDuring its first full year, 2015, a total of 11,909 Micras were sold, enabling the model to outsell the Mitsubishi Mirage by more than three-to-one and the Chevrolet Spark by nearly eight-to-one. In 2015, the Micra accounted for nearly one-quarter of Nissan Canada’s passenger car volume, easily outselling every Nissan car besides the Sentra.

Not unpredictably, Micra volume tailed off in 2016 as demand for passenger cars declined precipitously. The Micra’s 29-percent drop through the early part of 2017 is even more severe.

Yet, for the time being, Nissan Canada will continue to source fourth-gen Micras from Nissan’s Aguascalientes A1 Plant.

As for Nissan customers in the United States? Not gonna happen.

Timothy Cain is the founder of GoodCarBadCar.net and a contributing analyst at The Truth About Cars and Autofocus.ca. Follow on Twitter @timcaincars.

[Images: Nissan Canada, Nissan]

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10 Comments on “New Nissan Micra? No, but the Old Micra Will Stick Around in Canada...”


  • avatar
    James2

    Two Nissan designers are in the studio looking at the Micra.

    One says, “Looks likes a chipmunk from the front.”

    The other replies, “What? I was trying to design a raccoon…”

  • avatar
    tmport

    What a dumb decision. The last-generation Micra did very well in Canada, and the new generation is a vast improvement. Frankly, I wish they’d bring it to the United States.

  • avatar
    Joss

    This 4th gen was loathed in Europe, having smaller diesel & petrol offerings. The Versa sedans got more room.

  • avatar
    NMGOM

    Who cares what’s happening in backwaters like Canada, of all places?
    And cars, of all things?
    And now, of all times?

    ==========================

    • 0 avatar
      Lorenzo

      Are you one of those guys, born and raised in Canada, but moved to the States, and now hold your country of origin in low esteem?

      I heard about one of those guys, born in Quebec province, lived there until age 10, and moved with his parents to America. He now refers to Canadians as “Labatt-swilling zamboni jockeys.”

  • avatar
    Adam_

    Poor Canadians. The new K14 looks pretty cool. This is model pretty awful, but if the only competition is the little mitsu why should Nissan worry?

    Canadians! Rise up (in the political sense) and demand new model Micra’s now! Or just buy something else.

    • 0 avatar
      TonyJZX

      Yes, the new Micra looks pretty decent for a sub sub compact. I get that this kind of car has no relevance to America except for the kingdom of Quebec.

      Problem is its not leaving the EU until it gets built in Thailand or something.

      The Renault 900c turbo triple sounds like a nice thing but true to form its probably manual only.

  • avatar
    Will C

    Was looking to buy a new car this year. Looked at the Canadian website and it kept showing the old model. Now I know why, thanks! guess i wont be buying a small car from Nissan. Really sad that the “new thing” is not worth promoting here.

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