By on August 20, 2014


Infiniti is said to be expanding their model lineup in coming years, with a range of new passenger cars and CUVs. But the company is so hungry for a compact crossover, right now, that they aren’t even waiting for the upcoming QX30.

Based on the Nismo version of the Nissan Juke, the ESQ will be a low-volume, China-only product, for Chinese consumers who are foaming at the mouth to get their hands on any small, two-box vehicle with a raised ride height and a premium badge. Evidently, there’s quite a few of them, and Nissan should profit handsomely off of this product.

Carnewschina is reporting that the Juke-based ESQ will be priced between $32,000 and $49,000 USD, and that this is the first in a sub-brand lineup of ESQ cars targeted at young luxury buyers. Given that Nissan is selling a vehicle that sells for $23,000-$26,000 in the USA for nearly twice the cost, you can hardly blame their motives – or wonder what other products are in store for the ESQ lineup.

Get the latest TTAC e-Newsletter!

4 Comments on “In China, ESQ Stands For “Rebadged Nissans With Mega Margins”...”

  • avatar

    I see that Nissan grasshopper has learned the art of badge engineering from their American masters. Well done grasshopper fool

  • avatar

    You know, make those big fog lamps a little smaller, and fill in the area with grille instead – and you have… a Kia.

  • avatar

    Even the Cadillac Cimarron wasn’t this cynical. Then again, Acura seems to be flogging the ILX with little trouble, so maybe the next-gen Juke (ugh, who buys these?) will have an Infiniti twin stateside, too.

    I can see it now: The QX20 1.6, starting at $29,995. And it will be their biggest seller ever. RIP Infiniti.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • FreedMike: A friend of mine had a G20. The Integra was far better.
  • SCE to AUX: “why aren’t the prices of EV’s going down every year?” They are, if one considers the product...
  • mcs: @ImageFont:”I think every EV should include an extra $7500 charge tacked on to the sticker price that is...
  • mcs: @ImageFont: “so why aren’t the prices of EV’s going down every year? ” It’s supply and demand....
  • Imagefont: Wait, I though battery prices were going down every year. The cells Tesla uses should be like $10/kwh so...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber