Mitsubishi Publishing Real-World MPG Sign Of Openness With Customers

Cameron Aubernon
by Cameron Aubernon
mitsubishi publishing real world mpg sign of openness with customers

In a sign of openness toward its customers, Mitsubishi will begin publishing real-world MPG figures for their entire lineup, beginning with the Outlander PHEV.

Auto Express reports Mitsubishi UK marketing director Lance Bradley stated the plug-in SUV was chosen because his customers, expecting the 148-mpg claimed in official tests, found the vehicle returned 90 mpg instead:

It’s crazy that people think that’s bad, but it’s all relative to the official figure. We’d like to do a graph, maybe just a figure, starting with the PHEV but then rolling it out to other cars. It would come from customer information.

The move comes as the automaker plans to have an PHEV variant for every one of their models within five years’ time. With more buyers reporting what their vehicle averages in fuel economy, future owners could compare the official test results with those found in real-world driving.

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  • SCE to AUX SCE to AUX on Mar 06, 2014

    I'd like to see such a system for EVs. Here is a simple example:

  • Spartan Spartan on Mar 07, 2014

    Mitsubishi was doing much better when they were making cars for everyone else, literally. Mitsubishi made cars for Hyundai, Chrysler and themselves all over the world. Now, they don't make cars for anyone and they're sucking wind. Weird how that worked out for them.

  • Motormouth Motormouth on Mar 07, 2014

    It's all well and good that Mitsubishi will publish more realisitic economy figures for its vehicles, but the brand has bigger problems. A top spec Outlander in the UK is £35K, which is insane money for utilitarian load lugger. Another article, from 2012, talking about the same mileage discrepancy issue. Should this Worldwide Light-Duty Vehicle Test Cycle be introduced (and you know the OEMs are fighting that one all the way) there could be more realistic numbers for everyone, everywhere.

    • See 1 previous
    • Motormouth Motormouth on Mar 07, 2014

      @Corey Lewis A Lexus RX 450h starts at £45K. It's probably quite well equipped, but I imagine there are a few other options that will lift that up a little more. A top-spec '14 CR-V is about £32K, and I'd rather drive that day-to-day than a poorly executed Mitsubishi of any type, including a tarted up Lancer with 300bhp and a squeaky IP.

  • 05lgt 05lgt on Mar 07, 2014

    I would far prefer an energy cost sticker based on standard assumptions of annual mileage and cost per unit fuel. Informed consumers being essential to a free market and all that. Asking politicians to rid the world of snake oil is a fools errand, and yet I find myself walking that path.

    • Pch101 Pch101 on Mar 07, 2014

      "I would far prefer an energy cost sticker based on standard assumptions of annual mileage and cost per unit fuel." The EPA already does that.