BlackBerry Fights Google, Apple To Maintain Connected-Car Lead

Cameron Aubernon
by Cameron Aubernon
blackberry fights google apple to maintain connected car lead

Though BlackBerry owns a sliver of the smartphone market they once dominated, its QNX-based connected-car systems may be the best weapon they have in maintaining its lead over the companies that drove the Canadian company nearly out of the smartphone business.

Bloomberg reports QNX — the choice for connected-car systems by Ford, Porsche and BMW among others — is now facing competition from both Apple and Google for market and mind share of an industry expected to be worth $53 billion in 2018.

According to IHS Automotive analyst Mark Boyadjis, the bigger challenge will come from Google, whose Android operating system helped finish the job Apple’s iPhone began in 2007 in pushing out BlackBerry from the global smartphone market. Google — who also collaborates with the QNX division on occasion — has already put its mark on the Kia Soul and Mercedes-AMG SLS, and established the Open Automotive Alliance with Audi, General Motors, Honda and Hyundai.

Meanwhile, BlackBerry and Apple are on more equal footing with the latter’s CarPlay platform, bringing the connect-car/iPhone experience to Ferrari at the 2014 Geneva Auto Show this month.

As for QNX itself, the BlackBerry-owned division continues to expand further into the connected-car market, with Ford dropping Microsoft for the micro-kernel OS in its maligned Sync/MyFord Touch system last month. The Blue Oval’s action would place the automaker in good company, as QNX also powers systems used by Fiat Chrysler Automobiles, Hyundai, and Jaguar.

The biggest advantage QNX has over Google and Apple is its proven track record in running safety systems, where a software issue could mean the difference between life and death, which Boyadjis believes will carry BlackBerry and QNX into the future against the two technology titans from California.

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  • Jim Bonham Thanks.
  • Luke42 I just bought a 3-row Tesla Model Y.If Toyota made a similar vehicle, I would have bought that instead. I'm former Prius owner, and would have bought a Prius-like EV if it were available.Toyota hasn't tried to compete with the Model Y. GM made the Bolt EUV, and Ford made the Mach-E. Tesla beat them all fair and square, but Toyota didn't even try.[Shrug]
  • RHD Toyota is trying to hedge their bets, and have something for everyone. They also may be farther behind in developing electric vehicles than they care to admit. Japanese corporations sometimes come up with cutting-edge products, such as the Sony Walkman. Large corporations (and not just Japanese corporations) tend to be like GM, though - too many voices just don't get heard, to the long-term detriment of the entity.
  • Randy in rocklin The Japanese can be so smart and yet so dumb. I'm America-Japanese and they really can be dumb sometimes like their masking paranoia.
  • Bunkie The Flying Flea has a fascinating story and served, inadvertently, to broaden the understanding of aircraft design. The crash described in the article is only part of the tale.
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