BlackBerry Fights Google, Apple To Maintain Connected-Car Lead

Cameron Aubernon
by Cameron Aubernon

Though BlackBerry owns a sliver of the smartphone market they once dominated, its QNX-based connected-car systems may be the best weapon they have in maintaining its lead over the companies that drove the Canadian company nearly out of the smartphone business.

Bloomberg reports QNX — the choice for connected-car systems by Ford, Porsche and BMW among others — is now facing competition from both Apple and Google for market and mind share of an industry expected to be worth $53 billion in 2018.

According to IHS Automotive analyst Mark Boyadjis, the bigger challenge will come from Google, whose Android operating system helped finish the job Apple’s iPhone began in 2007 in pushing out BlackBerry from the global smartphone market. Google — who also collaborates with the QNX division on occasion — has already put its mark on the Kia Soul and Mercedes-AMG SLS, and established the Open Automotive Alliance with Audi, General Motors, Honda and Hyundai.

Meanwhile, BlackBerry and Apple are on more equal footing with the latter’s CarPlay platform, bringing the connect-car/iPhone experience to Ferrari at the 2014 Geneva Auto Show this month.

As for QNX itself, the BlackBerry-owned division continues to expand further into the connected-car market, with Ford dropping Microsoft for the micro-kernel OS in its maligned Sync/MyFord Touch system last month. The Blue Oval’s action would place the automaker in good company, as QNX also powers systems used by Fiat Chrysler Automobiles, Hyundai, and Jaguar.

The biggest advantage QNX has over Google and Apple is its proven track record in running safety systems, where a software issue could mean the difference between life and death, which Boyadjis believes will carry BlackBerry and QNX into the future against the two technology titans from California.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Picard234 I can just smell the clove cigarettes and the "oregano" from the interior. Absolutely no dice at any price.
  • Dartdude The Europeans don't understand the American market. That is why they are small players here. Chrysler Group is going to die pretty soon under their control. Europeans have a sense of superiority over Americans that is why the Mercedes merger didn't work out and almost killed Chrysler. Bringing European managers aren't going to help. Just like F1 they want our money. We need Elon Musk to buy out Chrysler, Dodge and Ram from Stellantis.
  • Michael S6 I would take the Mustang for the soundtrack. However, practically a BMW M340ix or M240ix would be my choice.
  • Michael S6 Took my car for oil change on Friday and dealership was working on paper. Recently one of the major health care system in our area was hacked and they had to use paper backup for three weeks. What a nightmare.
  • 3SpeedAutomatic Once e-mail was adopted by my former employer, we were coached about malice software as early as the 90's. We called it "worms" back then.They were separating the computers that ran the power plants from the rest of the system in the early 00's. One plant supervisor loaded vacation pictures from a thumb drive on his work PC. His PC was immediately isolated and the supervisor in question was made an example of via a disciplinary notice. Word spread quickly!!Last I heard, they still had their own data center!! Cloud Computing, what's that?!?! 🚗🚗🚗
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