Apple to Show IOS in the Car at Geneva … in a Ferrari

Jo Borras
by Jo Borras

According to Brand Finance and other business experts, Ferrari- not Apple- is the world’s strongest brand. Apple, however, are no dummies- and they’ve decided to hitch their “iOS in the Car” wagon to Ferrari’s ever-rising star when both companies step out onto the stage at the 84th Geneva International Motor Show and show off Apple’s in-car operating system … in the new, production-ready LaFerrari hybrid super car and the new for 2014 Ferrari California T.


Apple and Ferrari first announced their collaboration almost a year ago, after last year’s Geneva show. It makes perfect sense, then, that the first fruits of their labor should appear now, on the largest automotive stage in the world … and not too long after Ford hilariously announced that it would be integrating- *snerk!* a version of Research in Motion’s BlackBerry OS into its own cars.

Further evidence for the upcoming announcement comes in the person of Eddy Cue. Eddy’s the vice president of Internet Software and Services at Apple, likely one of the people most involved with iOS in the Car, and just so happens to have been named to the Ferrari’s board of directors last November, making the Ferrari/Apple connection that much more obvious.

SO, while we wait for the official announcement to happen at Geneva, let’s take a look at the highly visible Ferraris that are expected to carry the new Apple iOS in the Car system, below. Just, you know, don’t expect Siri to be any good.

Apple iOS in the Car / Ferrari California T



Apple iOS in the Car / Ferrari LaFerrari



Originally published on Gas 2.

Jo Borras
Jo Borras

I've been in and around the auto industry since 1997, and have written for a number of well-known outlets like Cleantechnica, the Truth About Cars, Popular Mechanics, and more. You can also find me talking EVs with Matt Teske and Chris DeMorro on the Electrify Expo Podcast, writing about Swedish cars on my Volvo fan site, or chasing my kids around Oak Park.

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  • WEGIV WEGIV on Mar 02, 2014

    "not too long after Ford hilariously announced that it would be integrating- *snerk!* a version of Research in Motion’s BlackBerry OS" QNX is an RT-OS that predates Blackberry by many years. RIM bought them in 2010, and used it as the basis of Blackberry 10, but QNX Car is not just a version of BBOS -- it's more accurate to say it the other way around. It's also used in many other vehicles.

    • See 1 previous
    • Dtremit Dtremit on Mar 04, 2014

      Ironically, many of the first CarPlay systems appear to be powered by QNX.

  • 05lgt 05lgt on Mar 03, 2014

    iOS makes me crazy, but my wifes Blackberry locks up so often I call it a brickberry. I'd rather deal with engineered obsolescence and disabling "updates" than a car that decides it's not your turn and it's time to contemplate the infinite loop. QNX may well be OK though. I'll let others bleed to bring this tech up to prime time standards. Once it's settled for a few years and it's actually safe I'll enjoy the new toys.

  • Lou_BC "respondents between 18 and 80 years old" Basically anyone deemed an adult who might be allowed to drive.
  • Lou_BC They will do fine if they come up with some cool sedans ;)
  • Mister They've got their work cut out for them. I live in a large metropolitan city of 1.2+ million people, the is a single Mitsubishi dealer. It's really more like a used-car dealer that sells Mitsubishi on the side. With the remarkably cheesy name of "Johnny Legends".
  • Kjhkjlhkjhkljh kljhjkhjklhkjh WHAT !?
  • Jeff Matt--I think this is a good move for Mitsubishi to expand their presence with satellite dealers. I had a 85 MItsubishi Mighty Max and my sister had a 83 MItsubishi Starion. MItsubishi needs to add a compact pickup to compete with the Maverick and the Santa Cruz but offer it for less. A smaller more affordable truck will sell. I believe MItsubishi should still offer an inexpensive subcompact like the Mirage it will sell in a slowing car market with high msrps. Yes I know the Mirage is probably going to be canceled but I believe in these times it is a mistake and they should reconsider cancelling the Mirage. Toyota is having problems selling the new redesigned Tacomas and Tundras with the turbo 4s and 6s. Most Tacomas have MSRPs of well over 40k. There is room for MItsubishi to grow their market share with more affordable vehicles. I am not saying Mitsubishi is going to overtake Toyota, Honda, or Nissan but they should take advantage of the more affordable market segment that these companies for the most part have abandoned. MItsubishi doesn't have to be the biggest just increase sales and become more profitable.
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