Adventures In Marketing: 1970 Toyota Corona Beats Green Monster Jet Car In Drag Race

Murilee Martin
by Murilee Martin
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adventures in marketing 1970 toyota corona beats green monster jet car in drag race

Since my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one!


Yes, the ’70 Corona sedan beats the mighty F-104-engined Green Monster LSR car in all categories, including a 98-yard drag race (in which the Corona gets about a 95-yard head start). As for trunk space and ease of parking… well, you’re better off with a Corona than a jet dragster any day!

Murilee Martin
Murilee Martin

Writer d'Elegance Brougham Landau.

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  • -Nate -Nate on Sep 14, 2013

    There are still a few of these puttering around So. Cal. When fitted with the optional AC , the glove box door was removed & replaced with three round vents . I rather like the Coupe version but IIRC the '69's had the terrible 3RB engine made (apparently) of balsa wood . -Nate

  • Blowfish Blowfish on Sep 14, 2013

    i may have drove one of these corona briefly one summer, it was owned by my bro, nice little car. It may have a 2 spd toyo-glide tranny. correct me if wong.

  • Jeff NYC does have the right to access these charges and unless you are traveling on business or a necessity you don't have to drive or live in NYC. I have been in NYC a few times and I have absolutely no desire to go back. I can say the same thing about Chicago, Los Angeles, San Francisco, and Houston where I lived for 29 years. A city can get too big where it is no longer livable for many. I was raised in West Houston near the Katy Freeway which is part of I-10. The Katy Freeway when I moved from Houston in 1987 was a 6 lane road--3 lanes on each side of the interstate with each side having side access roads which we called feeder roads for a total of 8 lanes. Today the Katy freeway has 26 lanes which include feeder roads. I went back to Houston in 2010 to see my father who was dying and lost any desire to go back. To expand the Katy Freeway it took thousands of businesses to be torn down. I read an article about future expansion of the Katy freeway that said the only way to expand it was to either put a deck above it or to go underground. One of the things the city was looking at was to have tolls during the peak hours of traffic. Houston is very flat and it is easier to expand the size of roads than in many eastern cities but how easy is it to expand a current road that already has 26 lanes and is one of the widest roads in the World. It seems that adding more lanes to the Katy freeway just expanded the amount of traffic and increased the need for more lanes. Just adding more lanes and expanding roads is not a long term solution especially when more homes and businesses are built in an area. There was rapid growth In Northern Kentucky when I lived in Hebron near the Northern Kentucky Cincinnati Airport. , Amazon built a terminal and facility onto the airport that was larger than the rest of the airport. Amazon built more warehouses, more homes were being built, and more businesses. Boone, Kenton, and Campbell counties in Northern Kentucky are constantly expanding roads and repairing them. Also there is the Brent Spence Bridge which crosses the Ohio River into Cincinnati that is part of I-71 and I-75 and major North and South corridor. The bridge is 60 years old and is obsolete and is in severe disrepair. I-71 and I-75 are major corridors for truck transportation.
  • Art_Vandelay It's not like everyone is topping their ICE vehicles off and coasting into the gas station having used every last drop of fuel either though. Most people start looking to fill up at around a 1/4 of a tank. If you constantly run the thing out of gas your fuel pump would probably be unhappy. If you running your EV to zero daily you probably bought the wrong vehicle
  • ToolGuy Imagine how exciting the automotive landscape will be once other manufacturers catch up with Subaru's horizontally-opposed engine technology.
  • FreedMike Oh, and this..."While London likes to praise its own congestion charging for reducing traffic and increasing annual revenues, tourism has declined..."The reason London's tourism numbers are down is that the city has resumed its' "tourist tax." And why did the tourist tax get reimposed? Brexit. https://www.standard.co.uk/news/politics/tourist-tax-cost-millions-myth-hmrc-survey-foreign-visitors-spending-uk-b1082327.html
  • Dukeisduke Eh, still a Nissan. Nope.
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