Mini Paceman; A Lesson In Economies Of Scale

Derek Kreindler
by Derek Kreindler
mini paceman a lesson in economies of scale

Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.

The Paceman, a two-door version of the Countryman crossover/four-door Mini, is intended to maximize volume for the brand, and capitalize on the two-door crossover niche currently monopolized by the Range Rover Evoque. Hopefully it drives better than the Countryman.



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  • INeon INeon on Sep 07, 2012

    I kind of like it. Right now, the PT Cruiser has too much people space and two too many portals for me. The PT's cargo space is ideal for a potter, and it is a little more car than something like a 500 or Fit. Maybe it needs to have panel coupe sides welded on instead. It is, apparently, wasteful to want a 2-door anything that isn't a supermegaultracoupe deluxe.

    • See 2 previous
    • GiddyHitch GiddyHitch on Sep 09, 2012

      @el scotto "Think of it as a shooting brake for dorks that are tired of damaging their bumpers on possum skulls, refuse and badly-maintained roads." Where the hell are you driving that those are concerns?

  • FJ60LandCruiser FJ60LandCruiser on Sep 10, 2012

    Clearly the target demographic picks up male prostitutes, according to the stock photos...

  • YellowDuck Thank goodness neither one had their feet up on the dash....
  • Zerofoo I learned a long time ago to never buy a heavily modified vehicle. Far too many people lack the necessary mechanical engineering skills to know when they've screwed something up.
  • Zerofoo I was part of this industry during my college years. We built many, many cars for "street pharmacists" that sounded like this.Excessive car audio systems are kind of like 800 HP engines. Completely unnecessary, but a hell of a lot of fun.
  • DedBull In it to win it!
  • Wolfwagen IIRC I remember reading somewhere that the Porsche Cayenne was supposed to have a small gasoline-powered block heater. There was a loop in the cooling system that ran to the heater and when the temperature got to a certain point (0°C)the vehicle's control unit would activate the heater. I dont know if this was a concept or if it ever made it into production.
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