Mini Paceman; A Lesson In Economies Of Scale
Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.
The Paceman, a two-door version of the Countryman crossover/four-door Mini, is intended to maximize volume for the brand, and capitalize on the two-door crossover niche currently monopolized by the Range Rover Evoque. Hopefully it drives better than the Countryman.
INeon on Sep 07, 2012
I kind of like it. Right now, the PT Cruiser has too much people space and two too many portals for me. The PT's cargo space is ideal for a potter, and it is a little more car than something like a 500 or Fit. Maybe it needs to have panel coupe sides welded on instead. It is, apparently, wasteful to want a 2-door anything that isn't a supermegaultracoupe deluxe.
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