Mercedes CLS63 AMG Shooting Brake – How To Take Advantage Of Economies Of Scale: Paris 2012 Live Shots

by Derek Kreindler

Published: September 28th, 2012

mercedes cls63 amg shooting brake how to take advantage of economies of scale paris

Economies of scale are the driving force behind everything happening in the industry right now; it’s why Alfa and Mazda are collaborating on an MX-5 and why Volkswagen is building nearly everything on one platform. Does that lead to increased homogeneity on the product side? Absolutely. But it also makes cars like the CLS63 AMG Shooting Brake possible. Mercedes has all the components needed to make this car, and it barely costs them anything to produce it. The halo effect alone makes it worthwhile. Cadillac needed to sell just 5 CTS-V wagons to break even on the car, and it’s likely no different for Mercedes. Look for a brown one to show up in press fleets at some point.

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Derek Kreindler

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Bimmer on Sep 30, 2012

I believe that Dodge Magnum was first in this segment - a wagon with useless cargo area due to the sloping roof.

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Bigtruckseriesreview @ Youtube on Sep 30, 2012

Why the hell would anyone need a 500+ HP wagon??? HEY-KIDS! WATCH MOMMY DO A BURNOUT!!!

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Kwik_Shift_Pro4X Basically a Qashqai/Rogue Sport that looks like the new Rogue, but with the Kicks name.
Fred I guess this also competes with the Honda HR-V. I'm driving a 2021 and this offers a few improvements, hopefully the driver assists work better, bigger screen, maybe nicer seats. I trust Honda more than Nissan for reliability. I'd miss the magic seats. And then there is the extra $5000 or so it would cost me.
Arthur Dailey 143 different interior options! I realize that is now untennable, but still would like more options regarding interior colours, including the instrument panels/dashboards. Black on black is depressing. Drum brakes and no HVAC system. And yet we have 'young whippersnappers' complaining about some modern vehicles being 'penalty boxes'. Try driving a family around in a 1960's stripped VW Beetle during a Canadian winter and then you can start talking about penalty boxes. ;-)Personally that final picture of the red coloured car with the 3/4 view shows it to be just beautifully proportioned. Still retains the P-38 styling finishing in those attractive vertical tail lights. And the horizontal chrome trim along the bottom of the trunk lid adds a nice touch.
Jeff Nice to see a more affordable vehicle. For the price it is a lot of vehicle for the money. Dodge needs a vehicle like this.
Arthur Dailey Coincidentally we saw a Mazda B series pick-up just the other day in the parking lot of a golf course and I could not help but mention it to my playing partners, both of whom are 'car guys'. One mentioned that his cousin has a 20+ year old base model Ford Ranger that they use for trips to the building and garden supply stores.