Mark LaNeve Is Back…At Ford
July 31st, 2012 6:31 PM Share
How strange that on a day full of Joel Ewanick related news, an old face pops up at a crosstown rival.
Mark LaNeve, the man responsible for Cadillac’s Led Zeppelin-and-machismo ad campaigns, has taken 0n the position of COO with Team Detroit. As some of you may know, Team Detroit is Ford’s ad agency. LaNeve was previously at insurance giant Allstate, and has also done a stint at Volvo as well. Who wants to bet that Lincoln will be getting extra attention from now on?
Published July 31st, 2012 5:29 PM
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8 of 22 comments
Real nice...... Over half of the first eleven comments are making fun of someone's appearance. So much for the "best and brightest".
I believe he lost market share every year in spite of the Red Toe Tag fire sales and profit stripping Employee Pricing distress merchandising. forget how he looks and examine the record. if it hadn't been for the thug Gerosa mentoring and protecting the guy he wouldn't have lasted as long as he did.
majo8, you have to admit those comments are funny though. I was cracking up. Thanks for the lulz.
This news bit and subsequent discussion would lead one to believe Lincoln is just a good ad campaign away from relevance again. As the 50 year old owner of an '06 LS (my second LS) I am less than thrilled with the 'new direction' their vehicles are taking. I bought my first LS in my early 40s because it would outrun my '96 Mustang GT and didn't look like something I borrowed from my Grandma. Then they decided to let it die on the vine while they tarted up some Fusions for Grandma. I kinda like the MKS, but can't help but think it would look better in my Dad's garage. I want to see a Lincoln with a SHO level powerplant and handling that has reviewers talking about road course lap times rather than how insulated they are from freeway expansion joints.