#ewanick

When I was in the automotive propaganda business, one of the most horrifying experiences were changes on the top. CEOs could come and go without drama. Changing marketing managers meant serious trouble. It’s a bit like Indian widow-burning: He goes, you go up in flames. When Joel Ewanick came to GM, he had his old buddies Goodby, Silverstein in tow. When Joel left, the funeral pyre was assembled for Goodby.

Here come the matches.

Devotees of the Manchester United soccer club call for a boycott of the products made by the club’s sponsors. This famously includes Chevrolet. Last Monday, GM signed a seven year contract with Manchester United. A day before, GM’s Chief Marketing Executive Joel Ewanick, the architect of the deal, was fired. Manchester United supporters are opposed to their club going public on Wall Street. To put pressure on the Glazer family to ditch the plan, they ask the public to stay clear of the products of the club’s sponsors.

If this feels like the Manchester United and Ewanick day, so be it. If we’d pass up these morsels, we’d be accused of selective reporting. As a result of the torrent of leaks, we are now led to believe that the Manchester deal is what the Business Insider calls “one of the biggest marketing contractual screwups of all times.”

According to the leaks to Bloomberg …

While bloggers and the MSM are gobbling up the red herrings served by the deep throats at GM, some people are connecting the dots. They even drew a map. If you are concerned about U.S. taxpayer’s money leaving for Old Blighty, you want to read on. Don’t do it on an empty stomach. Or maybe do. You will want to puke.

One day after GM’s Chief Marketing Executive Joel Ewanick was fired for failing ” to meet the expectations that the company has for its employees,” one day after it was leaked like from a fire hose that there were shady going ons between Ewanick and the Manchester United soccer club, GM signed a seven year contract with just the same soccer club. A day after the ouster of a marketing chief who was tasked with saving billions, GM paid, according to Reuters, “twice as much as the team’s previous automotive sponsor” for putting “Chevrolet” on the team’s jerseys. Does this pass the smell test?

Panic at RenCen. It’s not that people are leaving GM. It’s how they leave. Two weeks ago, Opel chief Karl-Friedrich Stracke presented numbers to Dan Akerson. Akerson fires him. Opel gets two interim chiefs in a week. Last Thursday, Opel’s new design chief Dave Lyon doesn’t even start his job. Today, media in the U.S. and Ger many report that Lyon had been escorted from the building and to a waiting car by GM’s head of personnel. A day later, global marketing chief Joel Ewanick suddenly leaves. Instead of wishing him all the best for his future endeavors, GM spokesman Greg Martin puts a knife in Ewanick’s back: “He failed to meet the expectations the company has of an employee.”

Automotive News is reporting that Joel Ewanick has left General Motors. Ewanick was hired away from Nissan (who had just hired him away from Hyundai) to bring fresh thinking to GM’s marketing and advertising efforts.

When Joel Ewanick left Hyundai and signed on as GM’s marketing top gun, some people asked when he would do something like Hyundai’s warranties. Others said GM won’t dare. Announcing two new programs, GM dares, carefully.