GM Gives You Your Money Back

Bertel Schmitt
by Bertel Schmitt
gm gives you your money back

When Joel Ewanick left Hyundai and signed on as GM’s marketing top gun, some people asked when he would do something like Hyundai’s warranties. Others said GM won’t dare. Announcing two new programs, GM dares, carefully.

Buy a Chevy and you can return the car within 60 days of purchase, “if the cars meet certain conditions,” Reuters says. This should get people in the showroom that are not quite so sure. GM is cautious also: The buyback option only is good for July and August.

Chevrolet also brings back “no haggle” pricing of Saturn lore.

They buyback option is called the “Love it or Return it.” The no-haggle pricing is named “Total Confidence Pricing.” It covers 2012 model-year vehicles at prices similar to what GM offers its auto parts suppliers. Says Jesse Toprak, VP of Market Intelligence at TrueCar:

“The buyback program is an indication of how confident Chevrolet is in its’ new product line up. It is a way to get people into showrooms and experience firsthand the significant investments the dealer body has made in the recent years. It is a smart and cost effective program that will work towards diminishing the perception gap of the Chevrolet brand particularly in coastal metropolitan areas where consumers have a stronger preference towards the import brands. No Haggle Pricing aims to eliminate the most stressful part of the car buying process, stressful negotiations. Although not nearly as attractive as the Employee Pricing, Preferred pricing based current program ensures every customer pays the same price with no haggle –same price GM offers to its’ suppliers. Similar programs have been quite successful in the past and we expect Chevrolet to get a decent boost from this promotion for the next couple of months.”

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  • Good ole dayz Good ole dayz on Jul 10, 2012

    Given the (fundamentally unlawful) way that the UAW was handed ownership in GM and Chrysler, with the taxpayers paying the tab, and As the taxpayers will never get fully paid back (thanks to GM-UAW being allowed to retain the multi-billion tax-loss carry forward that non-UAW companies lose in bankruptcy), as a patriotic American I'm inclined to avoid any UAW-assembled vehicle. Period. I'd rather support honest / non-UAW American workers assembling vehicles without a taxpayer bailout-subsidy, thank you very much. Beyond that, given GM's corporate culture of low quality (since the 1970's), I'd be very, very afraid to subject myself to a GM vehicle.

    • See 4 previous
    • Good ole dayz Good ole dayz on Jul 11, 2012

      @carbiz See my response to el scotto above, and ... You are assuming that "Detroit's" inferior quality ended 30 years ago. The current quality rankings say otherwise. And the presence of the UAW, once it begins feeling its oats again (i.e., can strike again in a few years), will mark the reversion back to declining quality to cheapen the product cost to help feed the insatiable UAW monster. There is a viable U.S. auto industry, but it's located in the (for now at least) UAW-free Southeast. I know the argument is "but they're foreign owned and the profits go overseas." Well, in that case, we should not have bailed-out Chrysler and given ownership in it to the UAW and FIAT, which is foreign-owned, right? Either Chrysler counts as the domestic auto industry, or it doesn't. And with FIAT having majority ownership, if Chrysler is considered part of the domestic auto industry, then so too are the Japanese / European plants spread throughout the Southeast.

  • El scotto El scotto on Jul 11, 2012

    @ PrincipalDan you are welcome. Congratulations twice, once for the promotion and second for your nuptials. From bits and pieces, you've revealed on here, she seems like a great lady. You'll be a "Big Person" to all those kids in more than one way.

  • MaintenanceCosts This class of car competes hard with Chargers/Challengers and modded diesel pickups for the douchey-driving crown.
  • 28-Cars-Later Corey - I think I am going to issue a fatwa demanding a cool kids car meetup in July somewhere in the Ohio region.
  • Master Baiter Might as well light 50 $100 bills on fire.
  • Mike1041 At $300K per copy they may secure as much as 2 or 3 deposits of $1,000
  • Sgeffe Why on Earth can’t you just get the torque specs and do it yourself if you’re so-inclined?!