General Motors, Channel Stuffing And The Return Of 2008

Derek Kreindler
by Derek Kreindler

A lawsuit filed by a Florida investor against General Motors over the age-old practice of “channel stuffing”, or sending inventory to dealers and recording it as a “sale”, so that revenue numbers can be pumped up while the vehicles languish on dealer lots. The practice of channel stuffing is universal in the auto industry, but in this case, the consequences are much broader.

The specifics of the lawsuit, which hinge on specific phrases in the IPO prospectus, can be found here. The class action suit is unlikely to do any serious damage to GM, and will likely be the site of a long, protracted legal battle. The implications of channel stuffing are what really matter, and may provide a glimpse into both General Motors, and its government stewardship.

While General Motors is touting their 32 percent year-over-year increase in sales, a closer look at the numbers reveals a couple of things. According to Bloomberg, inventory for full-size trucks was at a 135 day supply, as GM ostensibly cranked out profitable pickups and sent them off to dealers across the land, allowing them to book sales of their most lucrative vehicles just in time for the half-way mark – and coincidentally (or not), government purchases of GM vehicles rose 79 percent in June. Retail sales were up a mere 8 percent, while fleet sales rose by 36 percent.

There is a political argument to be made for all of this, with GM’s financial health being integral to President Obama’s re-election, and a validation of the auto bailout and his economic policies. The Treasury still owns a 32 percent stake in GM, and selling their shares now would mean a major loss of taxpayer money. If GM’s fortunes were to reverse, than a quick exit, perhaps at a profit, might be possible.

The inflated inventories and “channel stuffing” aren’t just a manipulative way to make GM’s numbers look better than they are – they also expose GM to a potentially dangerous financial situation similar to 2008. General Motors, like any other car company, must sell the cars it builds. Its inventories are much higher than other manufacturers. Prior to the bailout, GM was caught out with large inventories of full-size trucks and SUVs at a time when a poor economy and rising gas prices made them unattractive to consumers. This same scenario occurring again isn’t inconceivable.

Derek Kreindler
Derek Kreindler

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  • Rnc Rnc on Jul 09, 2012

    When the sh!t hits in Japan do you think thier government is going to let honda die? Would the Germans have let VW die in it's darkest days? The french? Hell even the british tried to save what was left, w/o understanding 100 years of relying on the colonial system had left its industry completely uncompetitive or repairable (my grandmother has pictures of shops in the 70's with signs saying "goods not made in england". Just as Carter having the balls to tell america that the results of WWII had allowed us to live in a dream land for 30+ years and was about to end and we better adjust and adjust quickly was derided, he was quite right (first USW, then the remainder of the rust belt and NE less the UAW and finally the UAW).

    • 28-Cars-Later 28-Cars-Later on Jul 10, 2012

      Depending on how badly shit hits the fan in Japan, they may not have a choice to save their industry. Worse, what if they did have some resources but multiple industries were failing? Which would you save, a multinational like Fuji Heavy Industries who has fingers in several pies or Honda? (the automobile arm of it) My favorite was this: "Just as Carter having the balls to tell america that the results of WWII had allowed us to live in a dream land for 30+ years and was about to end" Goes to show even a broken clock is right twice a day.

  • Billfrombuckhead Billfrombuckhead on Jul 09, 2012

    The Japanese government just recently bailed out and merged Sony, Toshiba, and Hitachi small and medium screen display manufacturers together and called it Japan Display. This is exactly what the South Korean government did for Hyundai and Kia when they were on the rocks a decade ago. All America's trading partners are state socialists at home and held up as pure capitalist heroes over here for political reasons. It's decadent so many Americans don't root for the home team and root for state socialist products from nations that we were at war with not that very long ago.

    • See 5 previous
    • Landcrusher Landcrusher on Jul 10, 2012

      @geeber I think things have changed to the point that model to model comparisons need to take place rather than using the brand/origin which was pretty safe ten years ago. good for the US based companies, but when they claim parity it still sounds like they aren't serious about quality. You have to be clearly ahead before you claim victory or you can't be trusted.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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