Toyota 86 To Get Exclusive Dealer Space In Japan

Derek Kreindler
by Derek Kreindler
toyota 86 to get exclusive dealer space in japan

With the Toyota 86 set to go on sale in a couple of weeks (the first production models are set to leave the line on Friday), Toyota’s Japanese sales outlets will have separate spaces to sell the new sports car – and in some cases, stand alone sales facilities, similar to the Chrysler/Fiat arrangement in America.

The new sales areas will be called “Area 86”, and be staffed by knowledgeable employees who can answer questions about the vehicle, as well as aftermarket products and test drives. Most of the “Area 86” outlets will be situated within larger dealerships, but one in Toyota City will operate a larger, stand-alone space measuring 1722 square feet, that is intended to be a place for car enthusiasts to congregate. Toyota has received 7,000 pre-orders for the 86 so far.

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  • Replica Replica on Mar 15, 2012

    Finally, it's coming out so we can stop hyping it up.

  • Pch101 Pch101 on Mar 15, 2012

    If I'm not mistaken, Toyota already uses this sort of segmented marketing approach in Japan with other nameplates, such as the Corolla. Auto marketing in Japan doesn't seem to bear much resemblance to how it is practiced in the US or Canada.

  • Dwford Dwford on Mar 15, 2012

    As far as I am concerned, I couldn't care less about this car now. Way too long of a breathless buildup. I'll be interested again once they announce a price.

  • Boxerman Boxerman on Mar 16, 2012

    Lets see how it goes with the rumored TRD supercharger. In any event toyota seems to be taking the performance aspect more seriously than subaru. But this car probably has many years of upgrade development ahead.

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