Geneva 2012: Range Rover Evoque Convertible Is Vulgarity In Tangible Form

Derek Kreindler
by Derek Kreindler

In 1998, Britney Spears launched a thousand ephebophilc ships with her seminal work – the music video for “ Hit Me Baby One More Time“. Featured in the video was a Land Rover Defender – the only reason I know this is because I wasn’t interested in girls when the song came out. Now that I’m much older, I can understand the hidden subtext; Land Rover needs another ragtop SUV!

Although officially termed a “design study”, the Evoque looks production ready, and by that we mean “ready to show up in the driveways of female hedge fund scions celebrating their 16th birthdays”. The red interior is particularly vulgar, which is fitting – the Evoque shares common ancestry with the Ford Mondeo, and this car’s target customer is also newly adorned in luxury trimmings despite their provincial roots. A match made in heaven, if you ask me.





Derek Kreindler
Derek Kreindler

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  • Slab Slab on Mar 06, 2012

    Note to automotive designers: vehicles with high belt lines do NOT make good convertibles. To be fair, this has the stink of the marketing department all over it.

  • Type57SC Type57SC on Mar 07, 2012

    Had to google 'ephebophilc'. now hoping I don't get called into the bosses office to meet IT security.

  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
  • ToolGuy Once again my home did not catch on fire and my fire extinguisher(s) stayed in the closet, unused. I guess I threw my money away on fire extinguishers.(And by fire extinguishers I mean nuclear missiles.)
  • Carson D The UAW has succeeded in organizing a US VW plant before. There's a reason they don't teach history in the schools any longer. People wouldn't make the same mistakes.
  • B-BodyBuick84 Mitsubishi Pajero Sport of course, a 7 seater, 2.4 turbo-diesel I4 BOF SUV with Super-Select 4WD, centre and rear locking diffs standard of course.
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