Over the past few weeks, I have taken you on trips through The Entire World (yep!), France, Germany and Czech Republic. This week we fly over to the Sultanate of Oman…
Now if sand, rocks, blue sky and very sugary candy are not your thing, I don’t believe you – but hey that’s fine because I have prepared 159 additional countries for you to visit in my blog, so don’t be shy and click away!
Oman consumers have decided: they will only buy one brand of cars…
…well almost.
168,789 new vehicles were registered in the Sultanate of Oman in 2011, that 61 per thousand inhabitants, compared to 41 in the USA.
For most of the year the Toyota Hilux was the best-selling model in the country, but a weak month of December due to Thai supply issues brought it down to #2 with 18,996 sales and 11.3 percent market share.
The massive Toyota Land Cruiser, an icon in the Persian Gulf region, finishes the year as the best-selling model in the Sultanate in 2011 with 19,444 units sold and 11.5 percent market share.
In third place we find a Toyota: the Land Cruiser Pick-up sells 13,896 units for a 8.2 percent market share
In 4th position is a… Toyota, the Prado at 6.3 percent,
The 5th best-selling model this year in Oman is a… Toyota, the Hiace at 3.8 percent. Did I mention Oman loves Toyota? No? That’s awkward because the #6 best-selling model is also a Toyota, the Corolla at 3.6 percent share…
… as well as the #7: the Camry at 2.9 percent.
Yes, you read it right! The 7 best-selling models in Oman in 2011 are all Toyotas! Talk about a love story…
But wait there are also non-Toyotas in the ranking: first of them is the Kia Cerato at #8 with 4,485 units and 2.7 percent but it is the Nissan Sunny (#9 at 2.3 percent) that reached the highest monthly ranking for a non-Toyota in Oman this year at #4 in December.
Notice also the Lexus LX at #13, bringing the Land Cruiser family’s market share in Oman to an insane 28 percent!
Oman 2011 Top 30
| Pos | Model | Units | Share |
| 1 | Toyota Land Cruiser | 19,444 | 11.5% |
| 2 | Toyota Hilux | 18,996 | 11.3% |
| 3 | Toyota Land Cruiser P/U | 13,896 | 8.2% |
| 4 | Toyota Prado | 10,903 | 6.5% |
| 5 | Toyota Hiace | 6,453 | 3.8% |
| 6 | Toyota Corolla | 6,094 | 3.6% |
| 7 | Toyota Camry | 4,911 | 2.9% |
| 8 | Kia Cerato | 4,485 | 2.7% |
| 9 | Nissan Sunny – RSM | 3,826 | 2.3% |
| 10 | Nissan D22 | 3,662 | 2.2% |
| 11 | Kia Sportage | 3,014 | 1.8% |
| 12 | Hyundai Elantra (MAR11) | 2,991 | 1.8% |
| 13 | Lexus LX | 2,822 | 1.7% |
| 14 | Kia Rio | 2,728 | 1.6% |
| 15 | Hyundai Sonata | 2,704 | 1.6% |
| 16 | Nissan Sunny | 2,416 | 1.4% |
| 17 | Hyundai Accent (JAN11) | 2,260 | 1.3% |
| 18 | Toyota Yaris | 2,094 | 1.2% |
| 19 | Nissan Navara | 2,019 | 1.2% |
| 20 | Hyundai Santa Fe | 1,913 | 1.1% |
| 21 | Nissan Tiida | 1,829 | 1.1% |
| 22 | Nissan Altima | 1,800 | 1.1% |
| 23 | Nissan Patrol | 1,676 | 1.0% |
| 24 | Toyota Fortuner | 1,520 | 0.9% |
| 25 | Kia Optima | 1,497 | 0.9% |
| 26 | Toyota Aurion | 1,384 | 0.8% |
| 27 | Isuzu NPR | 1,368 | 0.8% |
| 28 | Toyota Avalon | 1,297 | 0.8% |
| 29 | Toyota Coaster | 1,146 | 0.7% |
| 30 | Hyundai Tucson | 1,123 | 0.7% |
You can see the Oman 2011 Top 100 best-selling models Ranking here.
Now for the golden nugget so you can shine at posh dinners this year: Oman is one of four countries in the world with Bahrain, Qatar and possibly Somalia (my estimation on that last one) where the Toyota Land Cruiser is the best-selling model!
Over and out for this week!
Thanks for listening.
Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.
Not unexpected in a desert country. In Outback Australia the locals do not use the term “car” when referring to a 4 wheel mode of transport. They say “Toyota”.
well thats just not true.
“Bertel can you please insert the Top 30 here?”
nice
I did …
Land Cruiser lorry is neat.