Nissan Marches Into Brazil

Bertel Schmitt
by Bertel Schmitt

Brazil is touted to soon eclipse Japan as the world’s third largest auto market, and there is at least one Japanese company that wants to make hay of this: Nissan. The Nikkei [sub] heard that Nissan plans a Brazilian factory which “will have an annual production capacity of roughly 200,000 units and will begin churning out strategic small cars in 2014.”

Nissan is betting heavily on emerging markets, but has been a relative nobody in Brazil. According to the Tokyo business-paper, “Nissan aims to boost its market share from 1.2 percent now to at least 5 percent in fiscal 2016.”

Nissan’s plans to build a factory in Brazil are not necessarily latest news, it had been confirmed since June. The plant will be in the State of Rio de Janeiro, close to a port. In the beginning, most will be shipped in from Mexico, for local assembly. The first car to be made there is said to be the Nissan March, better known as the Micra in the U.S. In Mexico, the March saw strong sales since its launch in April 2011. The Micra/March has so far been sold more than 6 million times worldwide and ist Nissan’s no longer secret weapon for the invasion of the emerging markets.

It will most likely meet spirited resistance. Says the Nikkei:

“The Brazilian auto market has been growing by more than 10 percent a year, with some 3.57 million units sold in 2010. Competition is stiff, with four U.S. and European automakers, including Italy’s Fiat SpA and General Motors Co. of the U.S., controlling a combined 70 percent of the market. Nissan hopes to catch up by locally assembling its strategic small car.”

If they maintain their advertising spunk (see above,) I’ll move there. And let’s not forget, Carlos Ghosn has a Brazilian passport and could claim that he plays for the home team.

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  • BMWfan BMWfan on Oct 01, 2011

    Those girls couldn't drowned in that tub if they wanted to!

  • Zombo Zombo on Oct 01, 2011

    LMAO ! Great commercial . You rarely see buxom babes like that in the U.S. commercials where skinny as a rail is the norm . It's also very funny when foreign white guys try to rap !

  • Lou_BC I realized it wasn't EV's burning by the absence of the usual suspects.
  • Kwik_Shift A manual bug eye WRX wagon (2001-03) would interest me more.
  • El scotto Ferrari develops a way to put a virtual car in real time traffic? Will it be multiple virtual players in a possible infinite number of real drivers in real time situations?This will be one of the greatest things ever or a niche video game.
  • El scotto It's said that many military regulations are written in blood. Every ship's wheel or aircraft joystick has a human hand on it at all times when a ship or aircraft are under power. Tanks, APC's and other ground vehicles probably operate under the same rules. Even with those regulations accidents still happen. There is no such thing as an unmanned autopilot, ever. Someone has to be on the stick at all times.I do not think MB understands what a sue-happy nation the USA is. The 1st leased MB in a wreck while this Type 3 "Semi-Autonomous" driving, or whatever it is called, will result in an automatic lawsuit. Expect a class action lawsuit after the 1st personal lawsuit is filed. Yes, new MB owners can afford and ever are lawyers.Mercedes Benz; "The best wrecks or nothing!" Oh and has anyone noticed that Toyota/Lexus and Honda/Acura, the gray suit with white shirt and striped tie, automobile companies have stayed away from any autonomous driving nonsense?
  • Merc190 Very streamlined but not distinctive enough for a Mercedes. And besides, the streetcar of the early 20th century seems a far more efficient and effective method of people moving in essentially an autonomous manner. A motor car is meant to be driven with proper attention to what's important in every situation. To design it otherwise is idiotic and contradictory.