By on October 1, 2011


Brazil is touted to soon eclipse Japan as the world’s third largest auto market, and there is at least one Japanese company that wants to make hay of this: Nissan. The Nikkei [sub] heard that Nissan plans a Brazilian factory which “will have an annual production capacity of roughly 200,000 units and will begin churning out strategic small cars in 2014.”

Nissan is betting heavily on emerging markets, but has been a relative nobody in Brazil. According to the Tokyo business-paper, “Nissan aims to boost its market share from 1.2 percent now to at least 5 percent in fiscal 2016.”

Nissan’s plans to build a factory in Brazil are not necessarily latest news, it had been confirmed since June. The plant will be in the State of Rio de Janeiro, close to a port. In the beginning, most will be shipped in from Mexico, for local assembly. The first car to be made there is said to be the Nissan March, better known as the Micra in the U.S. In Mexico, the March saw strong sales since its launch in April 2011. The Micra/March has so far been sold more than 6 million times worldwide and ist Nissan’s no longer secret weapon for the invasion of the emerging markets.

It will most likely meet spirited resistance. Says the Nikkei:

“The Brazilian auto market has been growing by more than 10 percent a year, with some 3.57 million units sold in 2010. Competition is stiff, with four U.S. and European automakers, including Italy’s Fiat SpA and General Motors Co. of the U.S., controlling a combined 70 percent of the market. Nissan hopes to catch up by locally assembling its strategic small car.”

If they maintain their advertising spunk (see above,) I’ll move there. And let’s not forget, Carlos Ghosn has a Brazilian passport and could claim that he plays for the home team.



Get the latest TTAC e-Newsletter!

8 Comments on “Nissan Marches Into Brazil...”

  • avatar

    Nissan [Brazil] is touted…?

    It’s probably the language barrier, but I totally want to buy a Ford right now.

    • 0 avatar

      Those Ford guys are hell-raisers…

      Definitely a language barrier here, but I guess the idea is that Ford is charging so much for the Focus that the can all live the rapper life.

      • 0 avatar

        I asked my wife who was Brazilian about this commercial. She said that patrick hit it on the head. She didn’t find the commercial particularly amusing but thought the comments here on TTAC were hilarious.

        She said the gold lettering on the guys knuckles (“Sua grana”) in Portuguese translates in english to something like “your money”. When the guy was on the phone he was notified somebody bought another car & then told the butler to order a white tiger for him.

        “3 mil” in the commercial means ‘3 grand’ translated… the ford costs 3000 more than the nissan.

  • avatar

    If only a Versa (that’s what the Tilda is called it here in the states) was anywhere near that exciting. I had one as a rental and if I ever drive one again it will be too soon. Horrible car.

  • avatar

    Holy crap! Is that supposed to be a dig on Ford? That commercial so makes me want to be part of team Ford.

  • avatar
    Volt 230

    Nice old-fashioned headlights!

  • avatar

    Those girls couldn’t drowned in that tub if they wanted to!

  • avatar

    LMAO ! Great commercial . You rarely see buxom babes like that in the U.S. commercials where skinny as a rail is the norm . It’s also very funny when foreign white guys try to rap !

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Lou_BC: Alot of truth to that
  • Lou_BC: The new Tundra is sooo ugly that TTAC would face obscenity charges for posting photos of it.
  • C5 is Alive: So, we get a tire ad but nothing whatsoever about the new truck unveiled 24 hours ago? Alrighty, then.
  • bufguy: I’ve oiwned numeros VW’s over the years…an 80 Scirocco, 86 GTI, 88 GTI 16V, 90 Corrado, 93...
  • Inside Looking Out: Those new generations shall not not bother to follow us. All they need is love, all they get is...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber