Brazil Soon To Be Third

Bertel Schmitt
by Bertel Schmitt

China, U.S.A., Brazil. This is how Roland Berger Strategy Consultants see the ranking of the world’s largest car markets by 2015.

Within four years, the consultancy expects Brazil to kick Japan off the podium and become the word’s third largest car market. Car sales in Brazil could double between 2010 and 2020 to 6.6 million vehicles; production may rise by 3.6 million cars in 2010 to 5.5 million.

What about India? It will ship its cars to Brazil. Says the study:

“For Chinese and Indian OEMs, Brazil is another territory to be conquered in their global campaigns – by the end of this decade, they could achieve a market share of around 10 percent.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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Join the conversation
  • Ott Ott on Sep 26, 2011

    Is that a screenshot of the upcoming sequel to Goldmember?

  • John R John R on Sep 26, 2011


  • Dimwit Dimwit on Sep 26, 2011

    I find that hard to believe. Has anyone factored in the disaster for Japan? Just the replacement units should make Japan look like an emerging market in the next few years. Yes, it's a temporary bump, but it's still present.

  • MrWhopee MrWhopee on Sep 27, 2011

    I suppose that's the problem with building a good public transportation system. Eventually people won't need cars much, and the country's car market collapse. Thats the 'problem' with Japan. Of course quality of living goes up, so it's not much of a problem, except for car companies, of course.