What's Wrong With This Picture: Messerschmitt E-tron By Audi Edition

Edward Niedermeyer
by Edward Niedermeyer

With BMW breaking new eco-friendly premium ground with its “i”-branded concepts, it seems Audi does not want to be out-greened… or out-weirded. This “Audi e-tron Urban Concept” was seen in Berlin’s Potsdammer Platz, ahead of its introduction at the forthcoming Frankfurt Auto Show, where we’ll doubtless learn more about why this is the future for environmentally correct urban dwellers. For now though, all we know is that it’s heavily Messerschmitt Kabinenroller-inspired, as Autobild reports that it features tandem seating and a slide-back canopy along with its modern carbon fiber construction and electric drivetrain. From the look of this video though, the most surprising part of this car (to Berliners, anyway) appears to the Audi badge. What a strange new world we live in…

Edward Niedermeyer
Edward Niedermeyer

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