What's Wrong With This Picture: I'll Take The Audi In "Small" Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture i ll take the audi in small edition

Audi’s upcoming A3 may represent a certain amount of a break from recent Audi strategy, but as new sketches of the compact luxury car emerge, it’s clear that Audi isn’t taking any steps into the unknown with its design. Park this sketch next to a new A6, and the only difference appears to be some extra nose and rear deck. I suppose that if the fashion gods are smiling upon you, as they seem to be smiling upon Audi these days, you keep your designs consistent and conservative. But with Mercedes-Benz breaking out of the “one sausage, different lengths” mold and throwing funky, expressive hatches into the A3’s competitive space, shouldn’t Audi be trying a little harder to beat off the oldest trap in German luxury sedan styling?

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  • Davekaybsc Davekaybsc on Apr 11, 2011

    I think Audi is getting it right, with the exception of the TT. Audi has never been about flash. Remember what BMW M cars used to look like? That's Audi. "Captain sensible" as Clarkson calls them. I think the new CLS is pretty hideous, and it will age rapidly. The A7 on the other hand won't have either problem. The TT though I think is still trying to compete with the old Z4 and SLK. Its rivals aren't luxury Miatas anymore, they've grown up, and the TT needs to follow.

  • Hachee Hachee on Apr 11, 2011

    I do think Audi has taken the OSDL (one sausage, different lengths; can we just say OSDL?) thing a bit too far lately. The latest A4/A6/A8 really just look too much alike, but more importantly, they don't, IMO, look as good as their predecessors (well, A4 and A8 don't; the A6 looks exactly the same). The A6, in fact, is now going on its third generation with a design that first came out in 1998. That said, at least from what I've seen so far, I actually find this new a3 sedan to be the best looking new Audi sedan in quite some time. It's chunky and pert, and I believed sized, like the first A4. I think it's exactly what they need, at least here in the US, now that the A4 and the others just keep getting bigger and bigger.

  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...
  • Wjtinfwb Looks like Mazda put more effort into sprucing up a moribund product than Chevy did with the soon to be euthanized '24 Camaro.