What's Wrong With This Picture: Life Imitates Audi Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture life imitates audi edition

Yes, this is for real (if not brand-spankety new). Multimedia artist Soomi Park swears that her LED eyelashes are a comment on cross-cultural notions of beauty, explaining

The LED Eyelash project is brought into the world from a simple question: Why do women want larger and bigger eyes? Asian women tend to have stronger needs for bigger eyes as a standard of beauty, but relatively few of them are born with naturally big eyes. Those without big eyes can only look for alternative ways to make their eyes look prettier, i.e., larger, by using a repertoire of skills such as putting on makeup and wearing jewelry. Sometimes, the desires for bigger eyes can become almost obsessive, and many women opt for plastic surgery in order to make their dream come true. Soomi calls this, the fetish of Big Eyes.

We prefer to think of the idea as being inspired by the Audi-led proliferation of LED mascara… but that’s just us. [via Michael Banovsky]

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  • Robert.Walter Robert.Walter on Jan 04, 2011

    I read recently that Zsa Zsa Gabor's husband, Prince Frederic of Anhalt, had to go to the hospital recently because he got something like Super Glue in his eye ... I kinda wondered (for about 0.5 Sec) how this might have happened ... now I think I have a plausible answer. Thanks.

  • Verbal Verbal on Jan 04, 2011


  • Fincar1 Fincar1 on Jan 04, 2011

    She looked at me and her eyes lit up....but the LED's shorted out.

  • Shaker Shaker on Jan 05, 2011

    This reminds me of all the sci-fi movies where spacesuit helmets lit up the occupant's face - great for movies, but lousy for seeing what you're actually doing.