Old Trends In Car Retailing: The Naked Truth In Advertising (NSFW)

Bertel Schmitt
by Bertel Schmitt

Placing females on the hood of cars has always been a tried if tired tactic in car selling. Putting money on the hood usually sexes up sales faster than scantily-clad vixens. The Chinese car industry is in fast growth, and in puberty. So it goes for – women.

Carnewschina found a Volkswagen dealer in Daqing in China’s Heilongjiang Province who thought that his sales charts could use some excitement. He hired some girls to stand around the cars in bikinis. Apparently, this stratagem did not quite work out as planned. Further drastic savings were called for:

The bikinis had to go.

Hit the jump only if you are home alone, or if you can prove that you are studying trends in car retailing, and that it’s all in the name of science. You have been warned …

“I wonder what the Germans think of this,” writes Tycho over at Carnewschia.

I can tell you. They will complain that the Daqing dealer still uses the old Corporate Identity, and that the new manual demands that the yellow in the back has to be painted white, and that there has to be the regulation blue “welcome banner.”

They’ll say: “Wo ist das gottverdammte blaue Band, lernen die’s denn nie?”

Knowing my former Wolfsburg colleagues, they will further complain that the lady needs a more Teutonic Formensprache, and that the picture lacks the required logic: “Why cover something if nothing is there?” Waste of scarce resources.

Next, someone will hand in a Reiseantrag, stated reason for the trip: “Dealer training: Effective use of showroom display material.”

Mumbling, “muss man denn alles selbermachen?” someone is heading to Hanover airport.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Shaker Shaker on Aug 29, 2011

    Photo 1: YUM... YES... WOOHOO... (Say, didn't I see you beat up a sailor in an alley in Shanghai?). Photo 2: Frosty, here's a hundred, take a coffee break. Photo 3: The scourge of Macular Degeneration; get your exam TODAY! There's a VW there?

  • Eldard Eldard on Aug 29, 2011

    Pic #2 looks like Sadako with bangs.

  • Calrson Fan I'll say it again, terrible business model doomed to fail. If your gonna build an EV PU the only market that makes sense to go after is fleets. How many other BEV companies are making money pushing only truck type vehicles?
  • Kcflyer Well it's a better waste of my money than the 1.5 billion sleepy joe's handlers gave away this week to pay for gender studies tuition.
  • Dukeisduke SK Siltron - they make blank wafers, so this isn't really a semiconductor factory (wafer fab). Siltron just polishes wafers sliced from silicon carbide ingots. Sometimes these plants are located close to fabs, sometimes they're halfway around the world from the fabs.Wafer fabs take those wafers and run processes on them (photolithography, etch, deposition, etc.) to produce finished wafers. Those finished wafers go to an assembly/test (A/T) site, where they go through probe and other testing, they're cut up into individual chips and inserted into packages with lead frames. After testing on the finished chips, then they're ready to sell.
  • Argistat If China invades Taiwan (becoming even more likely thanks to DT's isolationist rants) , then the US is completely screwed. If someone tried to list all the manufactured items and manufacturing equipment that contain semiconductor chips, the list would be so long you'd never complete it. Finally a real effort to help bring this into the US.
  • SCE to AUX What a boondoggle.I'd rather have 40 sandwich shops opened to hire those 200 workers, and it wouldn't cost $300 million. They could include chips with every meal."The company is targeting 4.2 GWh worth of lithium-ion battery packs annually by 2026."For reference, Tesla's Gigafactory One has been at over 37 GWh annually for years, not counting its energy modules (another 14 GWh).https://www.tesla.com/blog/continuing-our-investment-nevada
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