Old Trends In Car Retailing: The Naked Truth In Advertising (NSFW)

Placing females on the hood of cars has always been a tried if tired tactic in car selling. Putting money on the hood usually sexes up sales faster than scantily-clad vixens. The Chinese car industry is in fast growth, and in puberty. So it goes for – women.

Carnewschina found a Volkswagen dealer in Daqing in China’s Heilongjiang Province who thought that his sales charts could use some excitement. He hired some girls to stand around the cars in bikinis. Apparently, this stratagem did not quite work out as planned. Further drastic savings were called for:

The bikinis had to go.

Hit the jump only if you are home alone, or if you can prove that you are studying trends in car retailing, and that it’s all in the name of science. You have been warned …

“I wonder what the Germans think of this,” writes Tycho over at Carnewschia.

I can tell you. They will complain that the Daqing dealer still uses the old Corporate Identity, and that the new manual demands that the yellow in the back has to be painted white, and that there has to be the regulation blue “welcome banner.”

They’ll say: “Wo ist das gottverdammte blaue Band, lernen die’s denn nie?”

Knowing my former Wolfsburg colleagues, they will further complain that the lady needs a more Teutonic Formensprache, and that the picture lacks the required logic: “Why cover something if nothing is there?” Waste of scarce resources.

Next, someone will hand in a Reiseantrag, stated reason for the trip: “Dealer training: Effective use of showroom display material.”

Mumbling, “muss man denn alles selbermachen?” someone is heading to Hanover airport.