How Can A Small Hatch And Supercar Share Design?
Published: July 25th, 2011
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BMW’s forthcoming “i” series of high-efficiency vehicles will launch as a two-vehicle brand, spanning the gap between high-end hybrid supercar (i8) and small, premium, rear-drive electric hatchback (i3). So, how can BMW style two such divergent vehicles in such a way that both fit into the same brand? That’s the subject of this video, which previews some of the design cues that mark these cars as BMWs, but also as “i-cars.” And if you’ve forgotten what an “i car” is (something BMW doesn’t want anymore than people forgetting what an “M Car” is), hit the jump for a brief video refresher…
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More by Edward Niedermeyer
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So... both cars have wheels, kidney grills, and tail lights. Sure seem like cars to me
This is no more a ridiculous premise than the Aston Martin Cygnet being related to the other A-M models.