Sales: Compact Crossovers, March 2011

Edward Niedermeyer
by Edward Niedermeyer
sales compact crossovers march 2011

Escape and CR-V swapped spots last month, although Honda’s long-running compact CUV retained the top position in Year-To-Date sales. Toyota’s RAV4 dropped significantly last month compared to March 2010’s incentive-fueled volume binge, and though sales were up compared to the month before, it wasn’t enough to retake third place in the YTD standings from Equinox. The only other model failing to top its year-ago numbers was the Forester, a fact that may indicate a slowdown in Subaru’s strong recession-era sales growth. And though Nissan’s Juke is based on a B-segment platform and offers considerably less utility than the rest of the C-CUVs, it outsold Mazda’s CX-7, earning itself a spot on our chart.

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  • Mjz Mjz on Apr 06, 2011

    Why isn't the Jeep Compass here? Dodge Caliber no longer offers 4WD, so that's understandable.

  • SV SV on Apr 06, 2011

    I agree with earlier posts that the Escape's appeal probably lies in its truck-like styling, good visibility and low price, but I wonder how much of a fleet queen it is; do rental agencies even buy small SUVs?

    • See 2 previous
    • OldandSlow OldandSlow on Apr 07, 2011

      Locally, the vast majority of Escapes are purchased by individuals. Those that are in commercial fleets tend to be hybrids, which are good for 32 mpg in the city.

  • Sam P Sam P on Apr 06, 2011

    Considering that the Equinox platform-mate is relatively attractive in comparison, I'm surprised GM even bothered to sell & market the fugly Terrain. Judging by the over 2 to 1 sales ratio, I'm not alone in thinking this.

    • NulloModo NulloModo on Apr 07, 2011

      There are more Chevy dealers than Buick/GMC dealers. If you look at pretty much any vehicle where there is a GMC copy of the Chevy, the Chevy outsells it by a fair margin. While on one hand I think it would make a lot of sense to get rid of GMC entirely, and move all GM dealers to combined Chevrolet/Buick/Cadillac dealers, apparently GMC is profitable enough to keep alive, and with small crossovers being a booming segment, GM needed something for the Buick/GMC dealers to sell. Perhaps (and possibly correctly) GM figured that offering a Buick Theta-based crossover would create too much overlap with the Equinox and the SRX, so instead it went to GMC and received macho man styling to differentiate it.

  • Accs Accs on Apr 22, 2011

    Why is the Mazda CX-7 in "competition" against Juke, Escape, Equinox and or CRV? Mazda CX-7 is more in line with Edge, Pilot, G.C, Murano, Journey, Highlander...