What's Wrong With This Picture: Dodging The Ram Issue Edition

Edward Niedermeyer
by Edward Niedermeyer
whats wrong with this picture dodging the ram issue edition

The de-Ramification of the Dodge brand took another important step today, as Dodge previewed its new Ram-free logo. Similarly, the new 2011 Durango (on which the updated logo appears) has also had the Ram taken out of its Rama-lama-dingdong… er, technical underpinnings. Once a big BOF bruiser, the Durango has had a unibody makeover along the lines of Ford’s Explorer, making 2010 the year of the Cross-retro-ver. But will the old SUV brands remain relevant after becoming poster boys for automotive and cultural excess back when gas prices spiked? More importantly, does anyone actually like the new Dodge badge?

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  • Getacargetacheck Getacargetacheck on Sep 02, 2010

    I like it. They've managed to create something new while being respectful of heritage. The arrowhead shape quietly reminds us of the Dodge badge in use since the early 90s while the Dodge script is repeated on the front grille and on the back just like since pre-Iacocca days. The crosshair grille has been a theme since at least the 1980s. Keeping the shape of the Dodge badge and the Ram badge the same is another reminder that Ram is not it's own "make." As Fred Diaz said, Rams will always be Dodges. They share VIN codes. Ram is to Dodge what the original Aurora was to Oldsmobile. A mere marketing exercise that has no basis in reality.

    • BuzzDog BuzzDog on Sep 03, 2010

      If "Ram is to Dodge what the original Aurora was to Oldsmobile," that doesn't bode well for Dodge. Or Ram, for that matter.

  • TriShield TriShield on Sep 03, 2010

    A quick trip over to Allpar confirms that the name Citadel on the side is the trim level. That's a throwback to the days not so long ago when American vehicles had trims called Brougham, Limited, Royale, Regency, Custom, Ultra, Elite and so fourth. Citadel and R/T will be the top trim levels for the Durango. Express is the base.

  • John On my 6th Saab now....always looking for another
  • 3SpeedAutomatic Thunderbird Production Numbers:1971 - 36,0551972 - 57,8141973 - 87,2691974 - 58,4431975 - 42,6851976 - 52,9351977 - 318,1401978 - 352,7511979 - 284,141 1980 - 156,803 1981 - 86,693 1982 - 45,142 1983 - 121,999 1984 - 170,533 1985 - 151,852 1986 - 163,965 Looks like the T'Birds on the Torino frame sold like gang busters ('77 thru '79).
  • Jeanbaptiste Any variant of “pizza” flavored combos. I only eat these on car trips and they are just my special gut wrenching treat.
  • Nrd515 Usually for me it's been Arby's for pretty much forever, except when the one near my house dosed me with food poisoning twice in about a year. Both times were horrible, but the second time was just so terrible it's up near the top of my medical horror stories, and I have a few of those. Obviously, I never went to that one again. I'm still pissed at Arby's for dropping Potato Cakes, and Culver's is truly better anyway. It will be Arby's fish for my "cheat day", when I eat what I want. No tartar sauce and no lettuce on mine, please. And if I get a fish and a French Dip & Swiss? Keep the Swiss, and the dip, too salty. Just the meat and the bread for me, thanks. The odds are about 25% that they will screw one or both of them up and I will have to drive through again to get replacement sandwiches. Culver's seems to get my order right many times in a row, but if I hurry and don't check my order, that's when it's screwed up and garbage to me. My best friend lives on Starbucks coffee. I don't understand coffee's appeal at all. Both my sister and I hate anything it's in. It's like green peppers, they ruin everything they touch. About the only things I hate more than coffee are most condiments, ranked from most hated to..who cares..[list=1][*]Tartar sauce. Just thinking about it makes me smell it in my head. A nod to Ranch here too. Disgusting. [/*][*]Mayo. JEEEEZUS! WTF?[/*][*]Ketchup. Sweet puke tasting sludge. On my fries? Salt. [/*][*]Mustard. Yikes. Brown, yellow, whatever, it's just awful.[/*][*]Pickles. Just ruin it from the pickle juice. No. [/*][*]Horsey, Secret, whatever sauce. Gross. [/*][*]American Cheese. American Sleeze. Any cheese, I don't want it.[/*][*]Shredded lettuce. I don't hate it, but it's warm and what's the point?[/*][*]Raw onion. Totally OK, but not something I really want. Grilled onions is a whole nother thing, I WANT those on a burger.[/*][*]Any of that "juice" that Subway and other sandwich places want to put on. NO, HELL NO! Actually, move this up to #5. [/*][/list=1]
  • SPPPP It seems like a really nice car that's just still trying to find its customer.