What's Wrong With This Picture: Dodge's Gender Issues Roll On

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture dodge s gender issues roll on

What do you sell if you can’t sell a car? Sophisticated commentary on the state of gender relations, of course. Hit the jump to see just how gendered one marketing campaign can get.

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  • Rob Finfrock Rob Finfrock on Feb 10, 2010

    I was really expecting to hate this... but I actually think this is one of the strongest domestic-branded automaker ads in years. Certainly more effective than Howie Long pitching Gov't Motors Cobalts. The ad hits the only strong points the Charger can muster: horsepower, rear drive, a vague sense of escapism and "old-school" attitude. The low camera angle makes the body proportions and horrid C-pillar treatment look less awkward. We don't see awful panel fits, or the basement-grade interior. A rare Chrysler win... but I doubt it lasts.

  • Buster Brew Buster Brew on Feb 10, 2010

    Does she need a place to stay?

  • Lutonmoore Lutonmoore on Feb 10, 2010

    Die Chrysler, die.

  • Accs Accs on Feb 13, 2010

    Alright... Seriously this is a bitch complaint.. Couldn't ya at least show the car in a different color than SILVER?!