By on September 1, 2010

Chrysler was one of the few firms that didn’t see much of a bump from last August’s Cash-for-Clunkers programs (due, it claimed at the time, to inventory shortages), and as a result it’s one of the few firms that actually increased sales this August. The Chrysler brand still dropped 4 percent, with only Sebring (+79%, 4,498 units) and T&C (+26%, 9,472) posting year-over-year gains. Jeep saw improvements across its nameplates (for a total volume increase of 17 percent), with only Grand Cherokee (-17%, 6,393) and Commander (-74%, 348) failing to beat their August 2009 numbers. Dodge was up 8 percent, with Caliber (+32%, 5,347), Nitro (+66%, 2,505) and sportscars leading the way. Both Ram (+8%, 18,995) and Dakota (+55%, 1,583) were up, but declines in Sprinter sales dragged Ram-brand sales down to a mere five percent increase. Unlike GM however, Chrysler did not release its fleet sales numbers. On the other hand, Chrysler Group did finally meet its 95k monthly “survival volume,” selling a total of 99,611 vehicles. By Chrysler standards, that’s as good as sales news gets. Full numbers after the jump…

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17 Comments on “Chrysler Sales Up 7 Percent In August...”

  • avatar

    Looks like they finally sold the last of the Crossfires!

  • avatar

    Remember that Chrysler (pre-bankruptcy) went on an extended shutdown and basically stayed shut down for about 3 months. They got no cash for clunkers bounce because a. they had few qualifying products, b. the qualifying products that they did have were not that appealing, and c. the qualifying but unappealing cars that they did have, they were short on inventory because of the shutdown.

    It appears that the T&C/Grand Caravan continues to carry the company.

    Now, what I REALLY want is that 39 Chrysler Royal for $1010.

    • 0 avatar

      The Town and Country, Grand Caravan and RAM pickup line collectively represent just under forty percent (40%) of Chrysler’s total sales volume by units sold. If we were looking at this on the basis of sales revenue (ie, dollars per line) my guess is that the minivans and full size pickups probably account for close to half (50%) of Chrysler’s business. Marchionne’s struggle is going to be to grow sales across Chrysler’s product line so the company is less dependent on two (2) market segments.

    • 0 avatar

      Tokyoplumber: good point. Cerebrus’ whole logic for buying Chrysler was that they were in the process of introducing the minivan and Ram at the time of the sale, so they could coast on those 2 products while they figures out what to do with the rest of the company.

    • 0 avatar

      JP hit the nail on the head.
      The only products that actually qualifed was the PT, Sebring, Avenger, Caliber, Patriot and Compass.
      Because of the shutdown, there were very few of these actual cars on the ground.
      A family friend clunkered an 88 Coupe deVille that was barely hanging on to life. They just needed a new car that would last them a while. And for $12,000 the Avenger is not that bad. They settled for an Avenger because literally everything else was gone though. They got the second to last qualifying car in the dealership.

  • avatar

    Dodge sportscars? I’d hardly call an additional 35 units as “leading the way.”


  • avatar

    Jesus, check out the car in the illustration – or, more to the point, check out the *people in it*! The car looks normal until you see the size of the heads inside it…

    I wonder if they exaggerated it for the art, or if those things really were that big? I do remember sitting in a ’50s-era Packard convertible, and the beltline being above my neck. That, of course, was before modern cars had started to do the same thing, but without a roofline so high you could step into the car without stooping while wearing a hat.

  • avatar
    Matthew S

    So why did Sebring sales skyrocket? I dont get it. Also, why did Jeep grand Cherokee sales fall? Didnt they have big advertising campaign for the new 2011 one?

  • avatar

    GC Sales last month were of mostly the old model. Supply I think has been limited of the 2011, and I am sure people were waiting for that.

  • avatar

    Chrysler’s FWD product is competent and cheap. People like and need that. If re-introduced product is of the same quality with styling tweaks, it will work out. There’s not a lot of material difference as-is. They’re just styled with a basic, utilitarian aesthetic that people aren’t responding to currently.

    The new gauge-sets are handsome, HVAC controls are better in the new-generation product. With the new multi-function wheels, better trims and technologies– we’ll see a better Chrysler.

    It’s looking good! Hopefully Dodge doesn’t fall victim to Alfa-Romeo. Acura’s pretty weak, which may give them an in without sacrificing the more plebeian sporting brand. Will Fiat become the Plymouth of the new new new Chrysler? Alfa the Eagle?

  • avatar

    The new Grand Cherokee has had a slow ramp up (quality assurance no doubt) and the model mix had been skewed to the lower end Laredo, whereas the demand is for the pricier Overland and Limited models, per Sergio.

    Also, 2011 Jeep Compass loses that ugly front end, looks like a mini Grand Cherokee. Big improvement. See spy shots on

    • 0 avatar

      The Fiesta starts at $13,990. Yes, plenty of them sticker out a lot higher than that, but people are buying the $14K and $15K cars just like they are buying the $20K cars.

      The Caliber is on the larger side of compacts, the Fiesta is on the smaller side of subcompacts. The Caliber already has a direct competitor from Ford in the Focus, which sold 15K units, nearly 3x as the Caliber. The Caliber is also a rental fleet queen of the highest order and has the poor resale value to prove it – 1 year old fleet dumps routinely sell for around $10K. The Caliber is also maligned not just for poor sales, but for being overall a poor car. Contrast this with the Fiesta which has gotten overwhelmingly positive reviews.

      Since Chrysler doesn’t have a subcompact in the market, there is no good vehicle to make a direct comparison. Once Fiat brings the 500 over, it will be a good measure of relative sales.

      As far as subcompacts go, the Fiesta is right in the middle of the pack, which is pretty good considering this is only the second month on the market, and that no new shipments have arrived at dealers for the past couple weeks. Plenty of cars in the held up shipment are already sold, they just can’t be counted in the numbers until the customers actually take delivery of the vehicle.

  • avatar
    John Horner

    I seem to recall that the Sprinter product has gone back to Daimler owned Freightliner for US distribution. I think that the few sold by “Ram” are just stragglers on dealers lots.

  • avatar

    About 3 or so weeks ago they had over 70K orders for the new grand cherokee.

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