By on November 3, 2010

Chryslers sales in October of last year amounted to a miserable 65,803 units, so the firm’s 37 percent year-over-year sales increase in October of 2010 is not really all that surprising. And despite the uptick, Chrysler is still coming up short of its monthly “survival volume” sales goal of 95k units, coming in at just 90,137. A 79 percent increase in 300 sales (5,211 units) was the sole bright spot for the Chrysler brand last month (although T&C kept volume up with an 18 percent gain). Jeep’s new Grand Cherokee is heating up nicely, with volume hitting 12,721 units, and leading Jeep to a 111 percent increase. And the new JGC brought the whole Jeep brand up with it, as only Commander failed to record a sales increase (all other Jeep nameplates were up at least 46%). Dodge saw a slight three percent increase on the month, as low-volume nameplates gained large percentages for small volume increases, and bigger nameplates like Caravan (-8%) saw small percentage decreases. The Ram brand was up 37 percent, with volume at 18,090 units. But really, the big news here (other than the usual not-quite-enough-volume story) is the JGC and its apparent beneficial effects on the Jeep brand. Full press release here.

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18 Comments on “Chrysler Sales Up 37 Percent, Still Short Of “Survival Volume”...”


  • avatar
    mjz

    JGC sales are a harbinger of good things to come. Don’t forget that Chrysler is still selling 2010 models, whereas, most of the competition has 2011 models to sell. Chrysler’s significantly refreshed 2011 models will be out in December, then watch for the same reaction with buyers as the JGC.

  • avatar
    the duke

    The Commander failed to have a sales increase…because its dead, axed after the 2009 MY IIRC.

    • 0 avatar
      Autojunkie

      Thanks for beating me to it. The Commander basically stopped production sometime last spring (or earlier), but not before building out a crap-load that they can load onto dealer lots during the model change-over.

      There were some 2010 MY Commanders made that are still lingering on some dealer lots, but not many. They are almost all V6 models too, so not a very strong seller to begin with.

      I know this because I was trying to haggle a dealer into selling me the last new one in the area, but he found my offer insulting (haha)

    • 0 avatar
      rudiger

      The Commander (particularly the V6 version) is fascinating. It has all of the poor packaging and space utilization of the Hummer H3, but none of the distinction. The Hummer at least could garner attention, even if it was all negative.

      And I really wonder how Chrysler expects to sell any of those leftover 2010 V6 Commanders. I remember when they had a helluva time unloading them when they had $10k off MSRP.

  • avatar
    jpcavanaugh

    This is really encouraging for Chrysler.  Consider that there is but a SINGLE new product that is now widely available – the JGC.  The fact that this vehicle can have an increase over last year of nearly 300% tells us something about the appeal of the new vehicles coming from this company.  And the JGC is in a segment that is supposedly dying. 

    There are a lot of launches coming of products that are real improvements over the old ones.  Chrysler is hitting the right notes right now.  These products will improve retail sales and will help to reduce incentives. 

    • 0 avatar
      Paul Niedermeyer

      SUV sales have been up for a while now.

    • 0 avatar
      jpcavanaugh

      Paul, I do not disagree.  But I recall lots of naysayers telling us that crossovers and more car-based SUVs were the future, while a real offroad-capable vehicle like the JGC is a dead-end as a viable market segment.  My reply has been that the market is still there (though smaller than it used to be) and when this Jeep becomes one of a very few choices in the segment, it will do well. 

  • avatar
    Conslaw

    When will the day-saving 2011 models be available?   As of the end of October, only the 2011 Jeeps and Ram trucks were in the showroom.

  • avatar
    cmoibenlepro

    As a (forced) shareholder in this state company, I hope sales will continue to increase.
    Maybe the new Durango will sell in the same numbers as the Grand Cherokee.

    Also I find ironic that more Challengers were sold than Sebrings…  Intermediate sedans are supposed to have higher volume than sport cars.
    On the other hand, the new 200 could only do better than that…

    • 0 avatar
      salhany

      Competent intermediate sedans sell more than sports cars. The Sebring fails to qualify in that regard.
       
      Chrysler currently makes nothing I would consider buying. Not a single model. We’ll have to see if their next generation of vehicles changes that for me.

    • 0 avatar
      LXbuilder

      As a forced shareholder in the company you should be happy about the 14% interest your getting on your money, of course us Canadian shareholders are getting 20%. :)

  • avatar
    Autojunkie

    If the are at 90% of sustainable volume, and they are still selling the same crap (except the new GC), then I expect the other 5% (and then-some) to come pretty easy by the end of first-quarter 2011.

    To paraphrase Kanye West:

    “TTAC doesn’t car about Chrysler”

  • avatar
    Z71_Silvy

    Chrysler is poised to have a sales explosion.  Durango, Avenger, Journey, Charger, 300, Ram, etc have had refreshes that are stunning.
     
    Chrysler has done a lot of great work making their products stand out (maybe more-so than any other domestic manufacturer).  It will pay off for them big time.  I really am looking forward to seeing the succeed.

  • avatar
    AJ

    The WK2 is pretty sweet and I’d like one in my Jeep collection. They did a nice job on it. I just hope the UAW won’t again be a noose around Chrysler’s neck?

  • avatar
    tuckerdawg

    I think Chrysler is just mopping up the entrails of the true “offroad” suv market. It seems a lot of car companies have pulled out of this category and so the choices are limited. Although it is smart of them to make the JGC upscale, kind of like a poor man’s range rover.

  • avatar
    pgcooldad

    According to Employee e-mail:
    Consumer Reports: Grand Cherokee tops Toyota 4Runner
    The redesigned Jeep® Grand Cherokee mid-size SUV earned a “very good” road-test score and outscored its traditional rival, the Toyota 4Runner, in a face off between the two vehicles, Consumer Reports magazine said in its December issue. The Jeep’s ride, quietness and interior won it points, the magazine said. “The Grand Cherokee is a big improvement over the previous model, with refinement on par with models that cost a lot more,” David Champion, senior director of Consumer Reports’ Auto Test Center in Connecticut, said.

  • avatar
    Nick

    I must say, the new Grand Cherokee is a handsome vehicle.  We’ll see how it’s reliability holds up.  I have some misgivings about Chrysler/Jeeps reliablity but that’s based on rather old firsthand experiences.
     
    (I guess no Challenger convertible is in the cards.  Then again, with convertibles typically gaining 2-300 pounds over their coupe companions, that’s not surprising.  A convertible would be a whale.)

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