Chrysler Sales Up 37 Percent, Still Short Of "Survival Volume"

Edward Niedermeyer
by Edward Niedermeyer
chrysler sales up 37 percent still short of survival volume

Chryslers sales in October of last year amounted to a miserable 65,803 units, so the firm’s 37 percent year-over-year sales increase in October of 2010 is not really all that surprising. And despite the uptick, Chrysler is still coming up short of its monthly “ survival volume” sales goal of 95k units, coming in at just 90,137. A 79 percent increase in 300 sales (5,211 units) was the sole bright spot for the Chrysler brand last month (although T&C kept volume up with an 18 percent gain). Jeep’s new Grand Cherokee is heating up nicely, with volume hitting 12,721 units, and leading Jeep to a 111 percent increase. And the new JGC brought the whole Jeep brand up with it, as only Commander failed to record a sales increase (all other Jeep nameplates were up at least 46%). Dodge saw a slight three percent increase on the month, as low-volume nameplates gained large percentages for small volume increases, and bigger nameplates like Caravan (-8%) saw small percentage decreases. The Ram brand was up 37 percent, with volume at 18,090 units. But really, the big news here (other than the usual not-quite-enough-volume story) is the JGC and its apparent beneficial effects on the Jeep brand. Full press release here.

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  • AJ AJ on Nov 03, 2010

    The WK2 is pretty sweet and I'd like one in my Jeep collection. They did a nice job on it. I just hope the UAW won't again be a noose around Chrysler's neck?

  • Tuckerdawg Tuckerdawg on Nov 03, 2010

    I think Chrysler is just mopping up the entrails of the true "offroad" suv market. It seems a lot of car companies have pulled out of this category and so the choices are limited. Although it is smart of them to make the JGC upscale, kind of like a poor man's range rover.

  • Pgcooldad Pgcooldad on Nov 04, 2010

    According to Employee e-mail: Consumer Reports: Grand Cherokee tops Toyota 4Runner The redesigned Jeep® Grand Cherokee mid-size SUV earned a “very good” road-test score and outscored its traditional rival, the Toyota 4Runner, in a face off between the two vehicles, Consumer Reports magazine said in its December issue. The Jeep’s ride, quietness and interior won it points, the magazine said. “The Grand Cherokee is a big improvement over the previous model, with refinement on par with models that cost a lot more,” David Champion, senior director of Consumer Reports’ Auto Test Center in Connecticut, said.

  • Nick Nick on Nov 04, 2010

    I must say, the new Grand Cherokee is a handsome vehicle. We'll see how it's reliability holds up. I have some misgivings about Chrysler/Jeeps reliablity but that's based on rather old firsthand experiences. (I guess no Challenger convertible is in the cards. Then again, with convertibles typically gaining 2-300 pounds over their coupe companions, that's not surprising. A convertible would be a whale.)