June Sales: Mid/Large Crossovers

by Edward Niedermeyer

Published: July 7th, 2010

Mid-to-large unibody crossovers are a large segment covering a wide variety of prices and capabilities, but the competition is tight as can be. Ford’s Edge joins its Escape sibling in bringing the second 2010 YTD crossover sales award back to Dearborn… but only barely. And not if you count the Enclave and Acadia to GM’s Traverse numbers (Lincoln MKX sold only 10,289 YTD, MKT moved 3906, keeping them both off this chart). Once again, we have more proof that the Ford brand is plenty strong, but that Lincoln is still badly enough wounded to keep Ford from hanging with The General. Meanwhile, Hyundai, Kia and Subaru are charging into this segment with guns blazing, and the Toyota Highlander seems to be taking much of the hit from the new competition.

#Cuv #JuneSales #NewCars #Sales

Edward Niedermeyer

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5 of 36 comments

Russycle on Jul 07, 2010

The Honda Element has a shorter wheelbase and overall length than the CR-V...why isn't it with the compacts?

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Don1967 on Jul 07, 2010

I wonder why the new Honda Crosstour is off to such a slow start? Oh that's right... it's ugly enough to blind a horse. Never mind.

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BDB on Jul 07, 2010

I think the Flex, aside from the styling, has the some problem the Chrysler Pacifica had--too many models are made in blinged-out Limited form, and in the middle of a recession to boot.

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- NulloModo on Jul 07, 2010
  
  There are plenty of mid-level and base trim Flexes available. The only problem the Flex has is styling. Mays said he wasn't afraid of a polarizing design, and there have been plenty of people who say they like it, but you can't have a polarizing design in a family car. For a sports car polarizing is fine, as mainly single people buy those cars. For a 7 seater, where it is mainly families who are the market, you have to please both the husband and the wife. Men overall seem to like it, women overall seem to hate it, and that's a problem. Scion xB sales took off after the redesign to make it less boxy, and the next Flex will go the same route - less boxy, less controversial styling, and superior sales numbers. Until then, the new 2011 Explorer will pick up the slack.
  
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Gimmeamanual on Jul 07, 2010

How did MKX sales keep it off the charts when its YTD 10,289 is higher than Crosstour and Element?

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