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November Sales Snapshot: Mid-Large CUVs
by
Paul Niedermeyer
(IC: employee)
Published: December 6th, 2009
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The Lexus RX, the originator of the genre, held the lead in November sales. With the help of strong Venza sales, Toyota is the manufacturer leader of this category overall. The Chevy Traverse is the sales leader YTD. The category showed strength in November, as part of the overall shift back to larger vehicles after the crisis and C4C driven spurt of smaller cars in previous months. I have also included vehicles that are not typically considered CUVs, like the Grand Cherokee and the Explorer, because they certainly compete for sales in this category, in their current softy incarnations. Chart after the jump:
Paul Niedermeyer
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Published December 6th, 2009 5:31 PM
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Yes the RX, the minivan disguised as an SUV.
Where is the 4Runner? Pathfinder is in this category...
As a Santa Fe owner, I am not surprised by the Veracruz's poor showing. It's a nice enough machine, but next to the Santa Fe it comes off as 10% more car for 25% more money. Takes all the fun out of buying a leaning-H product. Also, as a first-gen model it suffers from a bit of Lexus knock-offism, whereas the Santa Fe is second-gen and has grown its own personality.