April Sales: Mid and Large Luxury Sedans

Edward Niedermeyer
by Edward Niedermeyer
april sales mid and large luxury sedans

BMW’s Dreier continues to be the dominant force in the smaller “mid-luxury” segment, while archrival Mercedes controls the large luxury segment (chart after the jump) with its E Class. But the bigger story? Lexus’s incredible vanishing act, with both the ES and IS drooping under the German onslaught. Cadillac’s CTS beat the Audi A4 sedan, but add the A5 in (as the CTS, 3-Series and G37 all include coupes) and the Caddy drops to fourth place for the month. Ultimately, though, the Mercedes, Audi, Cadillac and Infiniti may switch places month-by-month, but all four are clearly stuck vying for the role of best 3-Series alternative. Meanwhile, the large luxury sedan market would thrill for even that level of competition…

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  • WriterRRex WriterRRex on May 12, 2011

    Like SP, I ws surprised to see how poorly the MKS did in sales. But there are a couple or 3 reasons for it, IMO: 1) Much of the advertising for Lincoln focuses on the MKZ. I don't seem to notice a lot of MKS ads. 2) Lincoln dealers here in my area (North of New Orleans, in relatively affluent burbs) don't really seem to push the MKS. I've only seen 2 here in the wild, and on Lincoln's website, a check of dealer inventory within 50 miles only shows 15 or so MKS' among 6 dealers. 3) Lincoln hasn't marketed the Eccoboost engine in the MKS. And, none of the inventory in stock is an Eccoboost model. If Lincoln wants to distance itself from Taurus, I believe it should ONLY offer the Eccoboost--make it truly a flagship.

    • SPPPP SPPPP on May 12, 2011

      That's true, I haven't seen any MKS advertising in a while. I don't know why you would push the MKZ over the MKS - it's far less impressive to me - but maybe the Lincoln dealers just want to get people into the showroom with the lower price tag of the MKZ. I find the car aggravating on one level because it falls far short of what I think Lincoln should be, but on another level, I do like it. It's sharp-looking in certain colors, like bright red or sparkle black. The Ecoboost is a cool engine, silly name aside. Without the Ecoboost, it's still a nice car, but makes a lot less sense to me. I might even consider buying one. I certainly don't have the money for a new one, but maybe as a used vehicle.

  • Bridge2farr Bridge2farr on May 12, 2011

    Lexus problem stems from their ability to master the inoffensive, dull, boring, bland vehicle. That is why they have hit the skids.

  • Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
  • Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.
  • Jbltg Rear bench seat does not match the front buckets. What's up?
  • Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )