May Sales Analysis: Mid/Large Crossovers

by Edward Niedermeyer

June 4th, 2010 1:32 PM

TTAC’s May sales analysis rolls on with this peek at the mid- and full-size crossover segment, which still looks to be waiting for a definitive competitor. But with other segments growing faster than this one, don’t expect a huge investment here anytime soon.

#Cuv #NewCars #Sales

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10 of 14 comments

Mtr2car1 on Jun 04, 2010

Ed, Outback 7630 vs. 3409 last year Legacy 3586 vs. 3013 last year

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Jpcavanaugh on Jun 04, 2010

OK, guys. As much as I like the Flex, I think it is time to admit that it is a failure. When the Dodge Journey is nipping at your heels, time to go back to work.

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- 86er on Jun 04, 2010
  
  Have a little faith, man! Chrysler is clearly dumping everything they can into the fleets, or failing that, putting massive cash on the hood. If the Flex can make good profits for FoMoCo (I have no idea if they are, but yowza, them things be pricey!) that'll win the day.
  
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- Davey49 on Jun 04, 2010
  
  Yep the Flex is a huge failure and also shows that customers don't like low sitting wagon like CUVs. The fact that it is being beaten handily by the supposedly "dead" Explorer doesn't help either.
  
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- Ajla on Jun 04, 2010
  
  I'm guessing that the Flex will be quietly discontinued shortly after the soft-roader version of the the Explorer is introduced.
  
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- Jpcavanaugh on Jun 05, 2010
  
  @86er: I really like the Flex, but we have to smell the coffee. The car is being outsold by 10 out of the 16 vehicles on the chart. Even the Buick is outselling it. This is a drubbing of George McGovern proportions. I love big wagons, but I don't think I have a lot of company. It appears that people like to sit up a little high in a CUV, and Ford went a different direction. Unfortunately, sometimes the road less travelled is a dead end. I would add, though, that Ford has never really promoted this vehicle. My local newspaper always carries big ads for promos on Escapes, Edges, Focii and Mustangs, but never on the Flex. Flex is not even featured in the Mike Rowe commercials. I think Ford has quietly given up on it.
  
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- Rnc on Jun 07, 2010
  
  Two thoughts on the Flex - One it is most similar to the old suburbans or the 70's and 80's large, functional vehicle that didn't sell in large numbers but were quite profitable. Two I think that after the explorer begins to take off, the Flex will become what it always should have been a lincoln (and the horrible MKT will disappear). Remember 1 factory produces 4 premium/luxury vehicles all sharing a similar platform and components and the majority of all development/tooling costs are gone.
  
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TrailerTrash on Jun 04, 2010

Where is the CX7, or are to the numbers so small it doesn't show?

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- Edward Niedermeyer on Jun 04, 2010
  
  With the Compact CUVs.
  
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Praxis on Jun 05, 2010

Edmunds just finished their long-term test of the Edge. Over 28,000 miles they averaged 14mpg. OPEC does not need to worry about people switching from SUVs to crossovers after all.

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